Search Results: post-80s
Weibo Has More Influence Over China’s Gen Z Consumers than WeChat
A recent report by the management consulting firm Accenture reveals the consumption behaviors of China's Gen Z, the pioneers of shopping on social media. Read More
Why the ‘Millennial’ Concept Fails in China
China's millennials can be divided into "post-80s" and "post-90s" generations, and the groups have different attitudes and spending habits. Read More
Trending in China: Benefit’s New Brand Ambassador, and KOL Mr. Ji Liang’s Revealing Interview
Here are what people are talking about in China today, including Benefit's new brand ambassador Yang Zi, KOL Mr. Ji Liang and Papi Jiang. Read More
How Self-Actualization Became the New Luxury for Chinese Millennials
As Chinese millennials seek more latitude in their personal identities, they are redefining what affluent consumerism means. Read More
Millennials Fuel Growth for Alibaba’s Luxury Auction Platforms
From jade jewels to designer handbags, luxury goods at auction are expected to make up one-third of e-commerce sales by 2022. Read More
China’s ‘520 Day’ Puts Luxury Brands in the Mood for Love
From Cartier to Lancel, these are the luxury brands that launched love-themed WeChat campaigns over the past week to celebrate China's "520" Day. Read More
Millennial 20/20 Summit: 4 Chinese Millennial Realities Luxury Brands Need to Know
Industry experts speaking at the Millennial 20/20 Summit discussed tips for international brands seeking to tap into China's growing youth market. Read More
Shopping and Shows: Chinese Millennial Travelers Love Las Vegas for Everything but Gambling
Even though Chinese millennial travelers love traveling to Las Vegas, they're more likely to benefit the retail and entertainment industries than gambling. Read More
Little Jetsetters: Chinese Travelers Take Their Kids Abroad at a Growing Rate
The rate of Chinese children heading abroad skyrockets as touring as a family remains popular among Chinese travelers. Read More
China’s Jetsetting ‘Rich Kids’ Crave Adventure Travel
A new survey of high-net-worth millennial Chinese travelers by Hurun finds big demand for unique travel experiences such as polar expeditions and road trips. Read More
