Search Results: post-80s
The Review: Spanish Luxury, Meilishuo IPO, and Reality Show ‘Fashion Master’
In this edition of The Review, we round up breaking news discussed in our daily newsletter from April 16-20, 2018. Read More
Opinion: Brands Are Cashing in on Male Millennials’ “Midlife Crisis”
Squeezed between old social expectations and a new economic reality, Chinese millennial men are stressed out. Not wanting to age too soon, a 15.4 billion RMB male skincare market has… Read More
Opinion: These 8 Qualities Define Chinese Youths
China's new generations are not looking for brands that impose products on them but brands that share ideas and opportunities, a more horizontal communication approach. Read More
Is Douyin the Right Social Video Platform for Luxury Brands?
Over the past year, Musical.ly copycat Douyin has quickly become the go-to app for China’s post-95s. International brands have already run successful campaigns on the app, but is it a… Read More
Opinion: Passionate Love Makes Chinese Millennials Uncomfortable
Passion is seen as a risk among young Chinese, who grew up hearing Mao's phrase, “you are sexually harassing someone if you don't date them for marriage.” Brand communications should… Read More
High-end Baijiu to Drive Chinese Alcohol Market Growth
Prices for scarce bottles such as Flying Fairy Maotai have risen quickly in 2018. New brands are entering the market to take on the likes of Kweichow Maotai. Read More
JD.com and Tencent invest $863m in Vipshop, China’s Third-place E-commerce Platform
How Vipshop has grown from a modest Guangzhou startup to an e-commerce giant is something of a mystery. Here's Jing Daily’s take on the 4 core strategies. Read More
Two Years on, What Does the Two-Child Policy Mean for Brands?
The impacts have been felt differently around the country, and go beyond products aimed at moms and kids. Read More
Why Z-lennials Will Upend Western Brands’ China Strategy
Chinese Z-lennials are still young, and their lifestyle preferences are significantly shaped by their parents as well as their environment. Read More
The 4 New Attitudes of Young Chinese Women That Impact Their Lingerie Preferences
Here are four attitudes of young Chinese female consumers that will have a huge impact on their preference for lingerie products. Read More
