Search Results: millennial
A Tale of Two Millennials: India and China
Despite their similarities, India and China’s millennials have evolved in markedly different ways, and there are key differences between the two markets. Read More
Move Over Millennials: Why Brands Should Stop Ignoring China’s Silver Generation
As the country’s largest demographic, China’s seniors have spending power and want to use it. So why are luxury brands ignoring them? Read More
Opinion: What It Takes To Create an “IT Style” for Chinese Millennials
While many luxury brands strive for fine-tuning digital communication to a young audience, some turn to improve innovation to become makers of "IT Style". Read More
Museum-Retail Complex Latest Bid to Attract Chinese Millennials to Hong Kong
A millennial-focused museum-retail complex will be at the heart of Hong Kong's new Victoria Dockside development as the city reinvents itself for a new era. Read More
Chinese Jewelry Market Recovers—But Millennials Don’t Want the Same Old Bling
The young Chinese consumer is no longer swept away by gaudy jewelry at the highest price. They want new, exciting designs - and a personal touch. Read More
Luxury Is Love for Millennial Parents’ Little Darlings
China's high-end kidswear market has huge potential, especially for those who understand how affluent young Chinese parents shop. Read More
Opinion: Brands Are Cashing in on Male Millennials’ “Midlife Crisis”
Squeezed between old social expectations and a new economic reality, Chinese millennial men are stressed out. Not wanting to age too soon, a 15.4 billion RMB male skincare market has… Read More
Luxury Brands Build Mobile Games to Attract Chinese Millennials
Raised as only children, video games served as substitute siblings for many Chinese millennials. Brands such as Hermès and Dior have found ways to tap into that emotional connection. Read More
Opinion: Millennials Aren’t Suckers. They Care About the Products Too
In an incredibly noisy market, sometimes the brands that do best are those — like Gucci, Off White, and jewelry brand Pandora — whose products speaks for themselves. Read More
Born Into Accelerated History, Chinese Millennials Crave Constant Change — Qumin CEO
Digital marketing agency Qumin finds Chinese millennials so ill-understood that they set up a livestream with some of them at the Millennial 20/20 Summit in London. We spoke to CEO… Read More
