Search Results: lower-tier cities
Are Lower-Tier Cities The Growth Engine Of Premium Brands?
Due to the limited space for development in China’s big cities, American brand Coach is looking to lower-tier cities for expansion. Read More
Is Luxury Discriminating Against China’s Lower-Tier Cities?
With first-tier cities oversaturated with luxury brands, it’s only logical that they look to China’s lower-tier areas to expand. So what’s the holdup? Read More
The Douyin KOL Helping Luxury Tap China’s Lower-Tier Cities
The Douyin KOL @diandilahai is offering a gateway to luxury through his humorous recreations of high fashion campaigns. It’s frivolous, but luxury should be watching. Read More
Consumers in China’s Lower-Tier Cities Are Fueling Luxury Growth Online
Domestic lower-tier consumers that do not have access to high-end brands’ brick-and-mortar stores are now fueling luxury growth online. Read More
Should Luxury Brands Target Lower-Tier Cities?
In the past, luxury brands only focused their growth strategies on China’s colossal tier-1 cities. But now they’re looking well beyond Beijing and Shenzhen. Read More
The Challenge of Chinese Lower-Tier Cities for Luxury Brands
Compared to their higher-tier city counterparts, luxury consumers in lower-tier cities are interested less in bling and more in longevity and reliability. Read More
Alimama Predicts Gen Zers and Lower-Tier Cities Will Rule Fashion
Alimama, Alibaba’s marketing, technology, and big-data platform, just released an insight report profiling fashion trends and consumer behaviors in China. Read More
Harvesting the Other Half: Luxury Consumption in China’s Lower-tier Cities
With half of China’s spend originating from non-first tier cities, brands need to pay attention to the opportunities offered by these lower-tier cities. Read More
Consumers in China’s Lower-Tier Cities To Spend $10 Trillion By 2030
A report by the investment bank Morgan Stanley predicts that the purchasing power of Chinese consumers in lower-tier cities will reach $10 trillion by 2030. Read More
Hainan Airlines Bullish on International Travel from China’s Lower-Tier Cities
Hainan Airlines is betting on travel from China's lower-tier cities by establishing numerous new flights to international destinations. Read More
