Search Results: localization
How Does Valentino’s Lunar New Year Campaign Stand Out In China?
Valentino utilizes local cultures, creative collabs and its iconic Rosso color in its Chinese New Year 2023 campaign. What can other luxury players learn from this approach? Read More
Cultural Appreciation Vs. Appropriation: Navigating Luxury’s Cultural Marketing In China
As Chinese audiences closely scrutinize representations of their heritage, how can luxury brands navigate their approach to indigenous cultures in China? Read More
Looking Back: 2022’s Top 8 Global Campaigns In China
Pandemic uncertainty significantly impacted marketing plans in 2022. Still, there were impressive campaigns from which luxury players can learn from. Read More
Taking A Bite Of The Action: How Apple Conquered The China Tech Market
The most profitable tech company in China is not a homegrown giant like Alibaba — it’s America’s Apple. Jing Daily explores its mainland success story. Read More
Valentino’s Pierpaolo Piccioli And Burberry Recognized At British Fashion Awards, Alongside Younger Diverse Talents
The British Fashion Council announced the winners of the Fashion Awards 2022 in a lavish ceremony at London’s Royal Albert Hall. Read More
Miu Miu Tells Women’s Tales In Chengdu
Miu Miu presented a physical screening of its ongoing Women's Tales project in Chengdu last week, solidying its status as "Brand of the Year in Fashion." Read More
Earnings: Ralph Lauren Charges Ahead While Canada Goose, Adidas Brace For China Setbacks
While Ralph Lauren posts better-than-expected profits and maintains an optimistic outlook for the year, other fashion players are slashing their forecasts. Read More
Traversing Chengdu, China’s New Luxury Capital
Chengdu, the provincial capital of China’s southwestern Sichuan province, is perhaps best known globally as the home of cute giant pandas. But it is now also a rising star within… Read More
Loewe Sets The Bar For Chinese Cultural Marketing
Loewe’s Spring 2023 campaign inspired by Chinese ceramics was well received by Chinese netizens. What can global brands learn from the Spanish house? Read More
Haircare Brand Amika Taps Shanghai’s Underground Voguing Community
New York-born brand Amika has launched a campaign with Voguing Shanghai, the first voguing and ballroom culture platform in the mainland and a LGBT haven. Read More
