Search Results: local brands
Why The Chinese Gen-Z Demand For Local Brands Is Growing
A newly released RED report shows that young Chinese consumers are increasingly paying more attention to local beauty brands compared to international ones. Read More
Made by China: Luxury Outlet Mecca Shanghai Village Has Major Goals for Local Brands
Shanghai Village's boutique Chuang x Yi brings Chinese consumers looking to support local designers both emerging labels and known names like Ji Cheng and Babyghost. Read More
China Shopper Report: Local Brands Gain Ground On Foreign Rivals
From skincare to baby formula, a new Bain report finds that foreign brands are losing their cachet to Chinese competitors. Read More
China’s Favorite Fashion Brands Are Casual, Celeb-Driven And Local
Out with the old, in with the new. A ranking of top fashion IPs in China reveals a major reshuffle and highlights how local tastes are ever-changing. Read More
Chinese Consumers Ditch Foreign Fashion And Luxury Brands For Local Options: McKinsey Report
Homegrown Chinese fashion and luxury brands are outpacing their global rivals thanks to major strides in production and consumer engagement. Read More
Meet The Local Fragrance Brands Preparing To Go Global
Gabby YJ Chen looks at three Chinese fragrance labels ready to enter the international market. Which will be the first to smell worldwide success? Read More
Can Foreign Brands Win Over The Chinese Market Without Local Involvement?
The collision of two foreign brands with a strong presence in China typically means that their collaborations perform well on the mainland. Read More
How Fashion Brands Can Craft An Effective Glocalization Strategy
Finding the right balance of marrying global strategy and local cultural context is vital for the success of brands in China. Read More
4 Ways Western Luxury Brands Can Localize China Retail
Retailers have replaced universal approaches with personalized experiences and customized products. These are four ways luxury brands can localize in China. Read More
These Western Brands Are Winning China’s Local Markets
These global brands have built outstanding localization strategies in China by tailoring content to their regional consumers. Read More
