Search Results: live-streaming
Live-streaming Scams & Struggles in China
The allure of live-streaming e-commerce in China appears too good to be true, so we uncover the scams and struggles facing this emerging space. Read More
What Brands Should Know About Little Red Book’s New Live-Streaming Feature
Live-streaming has officially arrived in China, but that doesn't mean it will be an immediate boon for every Chinese platform. Read More
Chinese Whispers: Little Red Book Testing Live-Streaming Feature, and More
The Chinese social commerce app Little Red Book is testing its live-streaming feature as a new way for users to create content. Read More
Live-Streaming Host Robs Jewelry Store to Pay for Video Equipment
Today on social media, Chinese consumers are talking about a live-streaming host who robbed a jewelry store and Kris Wu's new advisory role with a streetwear brand. Read More
The Ugly Truth Behind China’s Live-Streaming Celebrity Mills
Becoming a popular live-streaming host entails working for low wages in poor conditions and often staying with viewers until daybreak. Read More
3 Reasons Why ‘Pearl Bro’ Became a Live-Streaming Sensation
This millennial entrepreneur has turned a traditional family business of pearl harvesting into a booming success. His secret? Live-streaming. Read More
Should Luxury Brands Be Excited About China’s Live-Streaming Frenzy?
There's no doubt plenty of live-streaming platforms and viewers to choose from, but the flourishing industry doesn't come without its own challenges. Read More
10 Live-Streaming Apps Luxury Brands Need to Know in 2017
With more than 200 live-streaming apps and counting, this platform's potential for brand campaigns remains enormous. Here are some standouts in the industry. Read More
Live-Streaming Lures China’s Luxury Travel Marketers
With Hilton taking the lead, tour and hospitality companies are getting live-streaming KOLs to woo Chinese jetsetters with authenticity. Read More
China’s Tighter Live-Streaming Regulations Target Social Media
New live-streaming regulations are aimed at restricting live broadcasting of impromptu and salacious content over social media networks. Read More
