Search Results: influencers
Undercover Influencers Test the Patience of China’s Censors
While many Chinese KOLs are resisting the urge to show off, others are evading censors by shoehorning luxury items into seemingly unassuming content. Read MoreFive Influencers Shaping China’s Fashion Industry
Jing Daily’s Community Profiles highlight the influencers who are making their mark on China’s fashion industry. Here’s what luxury can learn from them. Read MoreWhy Most Foreign Brands Become Popular in China Because of Influencers
Influencers serve as agent for the brand, either because they're paid to, or because they genuinely think that the brands are good options for their fans. Read MoreHow Are Chinese Travel Influencers Handling COVID-19?
Tourism has been hit hard by the COVID-19 pandemic. So what have Chinese travel influencers been doing as their industry has stalled? Read MoreCOVID-19 Has Hurt China’s Influencers (Or Has It?)
China's influencers have lost potential earnings during the COVID-19 epidemic, but there are also some positives for many of the creatives in this industry. Read More8 Ways E-commerce Influencers Court Consumers in China
Influencers are a powerful linking role in the e-commerce sales funnel, but it’s important to understand the variety of formats and techniques they use. Read MoreAre Virtual Influencers the Future of Luxury Retail?
It’s too early to acknowledge the success of virtual influencers, but at the very least they will pressure real influencers to offer better quality content. Read MoreCan Virtual Influencers Make Luxury Brands’ Dreams Come True?
Born out of the enduring consumer enthusiasm for ACG (anime, comics, and games), virtual influencers have caught the attention of luxury retailers. Read MoreBrands Need China Influencers More Than They Realize
Influencers' impact goes far beyond the celebrity endorsements that western brands have used over the decades in Western markets. Read MoreChinese Whispers: Social App Little Red Book Starts to Eliminate Micro-influencers, and More
China's leading social commerce platform Little Red Book has rolled out a slew of new policies to regulate this fast-growing brand-influencer platform. Read More