Search Results: hard luxury
Why Is It So Hard To Create A Luxury Experience?
Luxury brands must understand that customers expect a distinct, luxurious experience when visiting their stores — but also when visiting them online. Read More
The Third Wave: After COVID-19 and Economic Hardship, What is Luxury’s Next Challenge?
As the business of luxury shows swift signs of a rebound in China and beyond, luxury brands need to prepare now for the next challenge. Read More
Shanghai Tang CEO: Why Chinese Luxury For Chinese Consumers Isn’t A Hard Sell
In a new video interview, Shanghai Tang's CEO discusses why he thinks the brand will win over Chinese consumers in its push back into the "motherland." Read More
What luxury brands can learn from Zara’s new China livestream concept
Amid the flurry of fast-paced, hard-selling livestreams, Zara is rolling out a more calm and choreographed concept. Is this a strategy luxury brands could use? Read More
Luxury’s new battleground: Why luxury training is the secret weapon
Luxury training is one of the biggest levers for creating organizational change and a key differentiator between successful and unsuccessful organizations. Read More
Luxury fashion has a problem with women
Despite their buying power, women are few and far between at the top ranks of major global fashion houses. And the gender gap is only widening. Read More
Navigating China’s economic malaise: Implications for consumers and luxury
China is grappling with a crisis of confidence, which will have far-reaching consequences for both Chinese consumers and the luxury industry. Read More
Fashion’s new VIPs: Why luxury brands are courting gamers
Gamers are having their moment with an industry valued at $188 billion and growing. How are luxury brands ramping up efforts to court this new swag-hungry consumer demographic? Read More
Gen Z’s luxury revolution: Adapt now or fade away
Storytelling excellence, superior on-brand experiences, and client-centric adaptability are the keys to tailoring client experiences to Gen Z consumers Read More
What do the latest US and China rulings on AI authorship mean for luxury?
New policies and court rulings have sparked debate among brands and artists fighting to protect their intellectual property. Read More
