Search Results: hard luxury
When It Comes To Hard Luxury, China’s Digital Natives Want Real-Life Experiences
The common thread uniting hard luxury pop-ups is that their primary considerations are footfall and brand education rather than immediate sales. Read More
5 Tips for Navigating Hard Luxury in China
Hard luxury is back with a bang. But this momentum reflects a dynamic that is disrupting traditional brand-consumer relationships. Read More
Think You Know How To Sell Hard Luxury to China’s Gen Z? Think Again.
The digital and mobile-first nature of Chinese millennials and Gen Zers presents a unique opportunity and challenge for selling hard luxury. Read More
Livestreaming: The Sales Driver That Hard Luxury Brands Are Missing in China
While it has struggled to gain a strong foothold in the West, e-commerce-enabled livestreaming is already big business in China Read More
Pomellato CEO Sabina Belli on China’s Gen Z Opportunity For Hard Luxury Brands
To learn a little more about how hard luxury brands are connecting with Gen Zers, Jing Daily chats with Sabina Belli, CEO of Italian jeweler Pomellato. Read More
What Are the Secrets to Selling Hard Luxury to Gen Z in China?
Traditionally, luxury brands counted on a majority buyer base of older, established, and affluent individuals and a minority of younger consumers using luxury goods as a means to communicate (or… Read More
The Secrets to Selling Hard Luxury To China’s Gen Z
Today, hard luxury brands face a crucial question in China: what is the best way to reach, influence, and retain Gen Z consumers in China? Jing Daily’s Market Report, The… Read More-
Why Real-Life Experiences Help Sell Hard Luxury to China’s Gen Z
A proven best practice for hard luxury brands is to engage Chinese Gen Zers by offering aspirational experiences that are easily shareable online. Read More 
Gen Z is the New Target For Hard Luxury in China
Whereas luxury was once about exclusivity and communicating wealth and status through the object itself, young luxury consumers are eager to share. Read More
Hard Luxury Gets the Livestreaming Treatment
Hard luxury, referring to the high-end watch and fine jewelry category, is now embracing digital to lure customers making big-ticket purchases online. Read More
