Search Results: douyin
How China is Changing the Definition of Luxury
In the West, luxury was always associated with opulence and classical styles. But in China, a monumental shift has taken place in the industry. Read More
Which Chinese Video-Sharing Site Is Right For Your Brand?
Douyin, Kuaishou, and Bilibili are undeniably the top emerging platforms in China today, but which is the best one for your luxury business? Read More
Sunny Days Ahead for Dior’s Beach Collection in China
Dior is taking its surfboards, sailor tops, and other beach essentials to China’s top vacation spots, riding the tide of luxury pop-up stores. Read More
SK-II Launches a New Film Studio to Explore Brand Storytelling
SK-II announced the launch of SK-II STUDIO, its new film studio, exploring the current social pressures and challenges faced by women. Read More
Is China’s Luxury Future In Vintage?
Chinese fashion consumer preferences have moved toward classic items that hold their value. Does that open the door for second-hand luxury in China? Read More
Join Jing Daily and Sotheby’s For a “Virtual Event” Tailor-Made For Luxury
With Chinese consumers making a digital turn, brands must decisively leverage popular culture and domestic trends to sell to the critical China market. Read More
How NFTs Could Revolutionize Luxury
Digital technology revolutionized luxury marketing and storytelling during the pandemic, but non-fungible tokens are likely to change the industry further. Read More
What the World Needs to Learn From Chinese Content Commerce: Part Two
In the second installment of our five-part series on content commerce in China, Jing Daily looks into the power of livestreaming e-commerce and brand collaborations. Read More
Chinese Sportswear Giant Anta Rides China’s Winter Olympics Fever
Chinese sportswear brand Anta launched its “Keep Moving” campaign, rolling out omni-channel marketing tactics to leverage the winter sports fever in China. Read More
How Chinese Label Shushu/Tong Subverts Feminine Stereotypes
Shushu/Tong's latest campaign showcases the brand's understanding of today’s youth, who increasingly prefer niche and avant-garde aesthetics. Read More
