Search Results: douyin
Chinese Whispers: WeChat Bans Viral Douyin Video, and More
WeChat had banned the shares of an H5 campaign video from Douyin to WeChat's Moments feed after the video went viral on the app. Read More
Meipai Shut Down Drives Influencers to Douyin in Droves
With competition for content creators and viewers at an all time high, Meipai's "system upgrade" couldn't come at a worse time. Read More
Is Douyin the Right Social Video Platform for Luxury Brands?
Over the past year, Musical.ly copycat Douyin has quickly become the go-to app for China’s post-95s. International brands have already run successful campaigns on the app, but is it a… Read More
5 Tips For Launching Successful Popups In China
International luxury players must communicate their brand values through dynamic scenarios now that their rivalry with domestic luxury retail has escalated. Read More
What the World Needs to Learn From Chinese Content Commerce: Part Five
Inundated by advertisements on a daily basis, Chinese consumers have grown numb to traditional marketing strategies and messaging. Read More
Watchmaker Panerai Makes A Digital Leap In China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms — WeChat,… Read More
When China’s KOLs Become Brands
Many of China’s KOLs have massive channels to amplify their voices. Jing Daily analyzes how four livestreamers are extending their brand. Read More
Think Sustainability Doesn’t Matter? Think Again
The importance of sustainability in luxury has dramatically changed in just a few years. And the brands that innovate it will win the future. Read More
Omnichannel Marketing Drives Berluti’s Legacy Reinvigoration in China
Berluti has unveiled its first China art event — a masterful blend of digital and physical initiatives exploring the pandemic-related boundaries. Read More
Farfetch Doubles Down On China’s Gen Z
Farfetch, the luxury e-commerce platform, launched “Trendy Season” in collaboration with Tmall Soho Live channel to tap Chinese Gen Z online shoppers. Read More
