Search Results: burberry
Exclusive: Burberry Plays Cupid on China’s Love Day
Following its CNY fiasco, will the brand’s latest WeChat Mini Program campaign cause Chinese consumers to fall back in love with Burberry? Read More
Chinese Whispers: Burberry’s Retail Reshuffle in Shanghai, and More
Burberry has shut down four retail stores in Shanghai since August 2018, according to a report by the Chinese fashion news site No Fashion. Read More
Burberry’s Latest Drop Takes a Trip Down Memory Lane
Every month, Burberry is scheduled to drop an item, which begs the question: how much excitement can this sales model consistently generate? Read More
WeChat, Chinese Tourists Fuel Burberry Despite Revenue Slip
Despite a slight decline in revenue, Burberry said it saw an increase in sales in mainland China as well as a return of Chinese tourist spending in the UK. Read More
Burberry Pulls “Creepy” Chinese New Year Photos From WeChat Campaign After Online Backlash
Burberry quietly removed the family portrait images that caused online backlash, in its latest WeChat campaign in celebration of Chinese Lunar New Year. Read More
Burberry’s Weird Chinese New Year Tribute Stirs Controversy
Burberry’s Chinese Lunar New Year tribute draws online controversy over creepy fashion shots that shows a lack of understanding of CNY culture. Read More
Chinese Whispers: Burberry Mulls Issuing Shares in China via Shanghai-London Stock Connect, and More
The London-listed luxury brand Burberry is said to be considering issuing stocks in China through the much-anticipated Shanghai-London stock connect. Read More
Burberry Blitz: For Chinese Buyers WeChat Flash Sale Checks All the Boxes
British high fashion brand Burberry hosted a 24-hour flash sales via WeChat mini-program to test the hotness of Riccardo Tisci’s debut. Read More
Is Burberry’s Simple New Logo Catnip to Copycats?
Burberry revealed a new logo last week. But Chinese luxury consumers fret the design makes Burberry goods too easy to counterfeit. Read More
Exclusive: Burberry Launches 2 Handbags Just for China on First WeChat Mini-Program
In time for Chinese Valentine’s Day, Burberry becomes the next in a cluster of luxury brands to launch an official WeChat mini-program. Read More
