Search Results: Zhao Liying
Zegna Tackles Contemporary Masculinity With Virtual Idol Noonoouri
By tapping brand ambassador Li Xian and the virtual idol Noonoouri, Zegna sparked a broader conversation about masculinity and gender bias. Read More
Dior Adds An Oriental Aesthetic To Their Chinese New Year 2021 Collection
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Dior, Bananain, and Adidas Originals. Read More
M&A Predictions for 2021
From beauty growth to tech innovation, Jing Daily asked the luxury experts which key trends will be driving new deals in 2021. Read More
Dior Bets Big With Blockbuster Exhibition
As brands around the world continue to postpone their events, Dior has opened one of the world’s first physical fashion exhibitions in the post-COVID world. Read More
At Paris Fashion Week, Brands Tap Online Celebrity Power
Having taken notes from other contenders this fashion season, brands are tapping into the power of Chinese celebrities and KOLs for social engagement. Read More
R3 October Celebrity Ranking: All Eyes On 18-Year-Old Power Star Jackson Yee
Yee shrugged off his teen idol identity to become an actor, thanks to his performance in the hit film Better Days, which dominated social media in October. Read More
Cai Xukun and Yang Mi Remain the Top Celebrities in China in April: R3
The April R3 Celebrity Index revealed that Chinese boyband member Cai Xukun and actress Yang Mi were the most-buzzed-about stars in China last month. Read More
Dior Puts Youth Before Tradition at Haute Couture Shanghai Show
In touchier times, the brand might have been lampooned for its lazy, pandering use of the color red, or a striking similarity to Japanese imperialist imagery. Now, its young fanbase… Read More
China Sells Women’s Day With Butterflies, Goddesses, and Billboards
With the rise of the "Her Economy" in China, March 8 is a chance for luxury brands to celebrate growing female consumer power. Read More
Dior’s Feminist Message Feels Much More Muted in China
Many Chinese consumers are still saying “C’est Non, Non, Non, et Non” to feminism. Read More
