Search Results: Weibo
Saint Laurent Show Attracts Over 27 Million Weibo Viewers, With Blackpink’s Rosé, Kate Moss And Hailey Bieber Sitting Front Row
Leveraging a star-studded front row, Saint Laurent secured 27.3 million viewers for the Weibo livestream of its Paris Fashion Week Spring 2023 show. Read More
Weibo to Launch New Interest-Driven Social App
Weibo’s new app Planet could challenge short-video giant Douyin. It could also land it in hot water for promoting celebrity culture. What should brands do? Read More
Does It Matter if Weibo Delists in the U.S.?
Weibo has become the sixth Chinese company threatened with delisting by the U.S. It has two options: submit evidence or return home. What will it choose? Read More
How Weibo Is Fueling Social Capital For Luxury Brands In China
On July 15, Weibo hosted a panel titled: Empowering Luxury Innovation and Expanding Brand Influence. What were the takeaways for luxury players? Read More
The Weibo Movie Awards Ceremony and Tiffany & Co. Create an Innovative Brand Partnership in China
The Weibo Movie Awards Ceremony partnered with Tiffany & Co. to capitalize on celebrity power and generate organic engagement from online to offline. Read More
Pepsi’s Peachy Tune With Li Xian Takes Off On Weibo
A recent Pepsi initiative shows how each Chinese social media platform offers its own unique ways of creating content and promoting campaigns. Read More
Burberry China Workplace Bullying Allegations Incite Weibo
A former China Burberry employee has issued a workplace complaint via Weibo. Burberry has concluded there is no evidence to support the claim, but what is the lesson for the… Read More
Weibo Turbocharges Its KOC Network For Beauty Brands
Weibo has started to recruit new key opinion consumers (KOC) for beauty brands. Will this new marketing approach pay off for both sides? Read More
Can Instagram Ever Crack Weibo’s Hold On Chinese Millennials?
Instagram and Weibo are staples apps of globally-minded Chinese millennials. Which platform should luxury brands choose to reach this lucrative fanbase? Read More
Chinese Whispers: Lvzhou, Weibo’s Questionable New App and More
After Little Red Book got suspended from Apple and Android stores, Weibo decided to step up this week and launch their new social app, Lvzhou. Read More
