Search Results: WeChat mini-program
WeChat — The Tie that Binds Luxury Brands’ Events in China
WeChat Mini Programs are becoming the gold standard for luxury brands' event in China. Here is how you can use WeChat before, during, and after the event. Read More
LVMH Uses WeChat to Find Luxury Sales Stars of the Future
LVMH launched a WeChat Mini Program to attract student talent interested in working in the luxury and fashion industries in China. Read More
WeChat Leads the Future of Luxury Social E-commerce with Mini Program
Should luxury brands jump on this opportunity? And how can they use it to sell effectively? Here we summarize the key points of Azoya’s latest report. Read More
Gentle Monster’s New Shanghai Store Long-Form Multimedia Tale on WeChat
A disruptor in the retail space, Korean sunglasses company Gentle Monster announced the opening of their Shanghai store via WeChat last week. Read More
Tencent Reports Historic Profit Slip Despite WeChat Ad Revenue Growth
Tencent reported disappointing Q4 net profit on Thursday. The company did, however, continue to grow ad revenue on WeChat. Read More
With Luxury Ads on WeChat and New Mobile Games on the Rise, Tencent’s Future Looks Bright
Chinese tech giant Tencent is set to release its Q4 2018 earnings results on Thursday morning, and investors anticipate a bright outlook. Read More
A Day in the Life of 3 WeChat-Savvy Users
We interviewed 3 WeChat users – a fashion blogger, a consumer trend writer, and a tech expert – about how they spend their time on the super-app. Read More
WeChat Leverages Celebrity Halo Effect to Increase Ad Engagement
Many WeChat users were surprised to spot stars profile on their feed, turns out that it’s a new gimmick by WeChat to boost the visibility of moments ads. Read More
Three Tips for New WeChat Marketing From London’s Luxury and WeChat Conference
Here are 3 takeaways from the "Luxury and WeChat" conference, hosted by Tong Digital and Diligent Commerce, in London last week. Read More
