Search Results: Tod's
The Winners and Losers in Luxury WeChat Campaigns This Week, July 14
We handpick the top winners and losers in luxury brand WeChat campaigns from this week based on pageviews, originality, and the level of engagement. Read More
3 Tips from a Tod’s KOL Collaboration That Proved a Huge Hit with China’s ‘Bagfans’
The Italian luxury footwear and handbag brand’s 200-piece capsule collection with WeChat influencer Mr. Bags sold out in just one day. Read More
The Top 3 Luxury Fashion Campaigns on WeChat Last Week
The editors of Jing Daily choose their top 3 favorite articles on WeChat last week, which include campaigns from Tod's, Valentino and Gucci. Read More
The Top 10 WeChat Articles on Luxury Fashion in May
The editors of Jing Daily checked out the top 50 most-read luxury fashion articles on WeChat and picked our top 10 to show brands what's working well. Read More
How China’s E-Commerce Giants Are Catering to Online Shoppers at Every Step
A new study tests Burberry's website, JD.com, and other e-commerce platforms for how in tempo they are with online purchasing behaviors in China. Read More
WeChat Blogger Mr. Bags Teams Up With Strathberry for Zodiac Capsule Collection
China's authority on all things handbags gives his advice on designing themed products consumers will love. Read More
Year of the Rooster Luxury Items: Hit or Miss with Chinese Consumers?
Here's what the Chinese web is saying about luxury brands' special items for the Chinese Lunar New Year. Read More
Tmall Kicks Off Mei.com-Backed Luxury Channel With Star-Studded Launch in Shanghai
After Alibaba's investment in Mei.com, Tmall ups its luxury offerings with a new luxury channel managed by the flash sales site. Read More
Luxury Brands Shift China Focus From Store Size To Service
As luxury growth slows in China, some European brands are trying to keep sales on the mainland by focusing on better customer service rather than store expansions. Read More
International Fashion Sees Big Boost From Chinese Social Media
Columnist Ma Mu discusses some examples of the most successful social media marketing campaigns conducted by foreign fashion labels in China. Read More
