Search Results: Tiffany
First Chopard, Now Audi. Why Brands Can’t Get IP Right in China
Audi’s recent commercial campaign was called out for being word-for-word plagiarism of a Douyin blogger. Can the luxury carmaker restore its reputation in China? Read More
The Top Six Luxury Brand Campaigns for China’s 520 Day
Jing Daily spotlights 6 luxury brands celebrating this year’s 520 Day with innovative approaches, and analyzes how they won over local shoppers. Read More
Should Luxury Reassess Its Relationship with Cryptocurrency?
Virtual currencies have been catching luxury fashion’s attention, but just how responsible is the implementation of crypto following the markets latest shake up? Read More
Is Boys’ Love Content Still a Promising Brand Opportunity in China?
Despite China’s ban on the production of “Boys’ Love” (BL) dramas, the genre continues to pick up steam — at home and overseas. What’s behind the trend? Read More
The Resale Market Is Booming. Why Isn’t Luxury Taking Note?
Chanel has announced another price increase. But this is sure to backfire as Chinese youth have found alternative sources of luxury in the resale market. Read More
5 Tips for Navigating Hard Luxury in China
Hard luxury is back with a bang. But this momentum reflects a dynamic that is disrupting traditional brand-consumer relationships. Read More
Gold Is Gen Z’s New Best Friend
Gold is cool again. Thanks to Guochao, the precious metal has become Gen Z’s next big statement of personal identity — and cultural loyalty. Read More
Making Subculture Into Culture: Why Luxury Loves Anime
Why the likes of Gucci and Loewe are turning to anime and manga to make luxury wares into instant collectibles. Read More
Nike Feels the Burn as Anta and Li-Ning Continue Their Winning Streak
With homegrown brands winning in China’s expanding sports sector, Jing Daily analyzes three case studies from this rapidly changing landscape. Read More
What Makes a ‘Hyped’ Artist?
Art and commerce have always existed in tandem. But the artists who move seamlessly between branded collabs and large-scale exhibitions walk a fine line between exclusivity and commercial appeal. Read More
