Search Results: Tencent
Future Tech China: Branded Games and Social Are Why Alibaba Fails Where Tencent Thrives
The games known as MOBAs (Multiplayer Online Battle Arenas) excel at content-commerce, and they also happen to be one of the two things Tencent is best at. Read More
Key Takeaways From 2020 BCG x Tencent Digital Luxury Report
On September 22, Boston Consulting Group joined hands with Tencent Marketing Insight to release the 2020 BCG x Tencent Digital Luxury Report. Read More
Tencent Scores A Big Q2 Before Trump’s WeChat Ban Plan
Tencent Holdings, the parent company of WeChat, reported a strong second quarter of 2020, while a potential WeChat ban in the US looms. Read More
Tencent Seeks Greater Share Of China Tech Market
Tencent sent a preliminary offer to acquire the search engine operator Sogou for $2.1 billion, which would grow its already-large tech market share. Read More
Burberry Taps Tencent For Shenzhen Social Retail Store
Burberry has achieved another digital first by opening up a social retail store in Shenzhen. But did they pick the right place and time for this platform? Read More
Tencent Sees a COVID-19 Online Revenue Bump During Q1
WeChat’s owner Tencent reported a superlative performance in Q1, mainly thanks to online games and online advertising. Is the COVID-19 bump here to stay? Read More
Tencent Launches “Buy Now, Pay Later” Credit Feature
Tencent launched a new credit feature on WeChat called, "buy now, pay later," that will make luxury purchases even more attainable for Chinese consumers. Read More
Key Takeaways from BCG x Tencent 2020 China Social Retail Playbook
The BCG and Tencent’s recently published whitepaper, “2020 China Social Retail Playbook,” reveals the increasing popularity for Social Retail in China. Read More
Tencent Fuels $125 Million into Farfetch’s China Growth
Farfetch announced today that it has secured a $125 million investment from WeChat owner Tencent to accelerate its growth in China. Read More
Following Hong Kong Hit, Burberry Announces Bounce Back Strategy with Tencent
This morning saw British super brand Burberry report strong H1 results, despite continued unrest in Hong Kong shaking profits in the region. Read More
