Search Results: Spring Festival
For Your Eyes Only — 5 Chinese New Year Ads You Shouldn’t Miss
Take a look at five Chinese New Year ads that mixed traditions with modernity and garnered positive reactions from consumers during this year's holiday. Read More
The Whole Hog: 3 Experts’ Takes on 2019’s CNY Campaign Trends
Jing Daily chatted with experts to find out this year’s biggest trends, and why betting on a zodiac animal for success no longer works for luxury brands. Read More
How Luxury Players Can Remain Prestigious on WeChat
Social commerce is a big trend in China, but how well does it work for luxury brands? Read More
Digital Red Envelopes Are a Crucial Marketing Tool in China
No longer just a Lunar New Year tradition, brands are using red envelopes to multiply their reach and convert digital campaigns into in-store purchases. Read More
Resellers Hit by Global Pricing but They’re Not Giving Up
Poor e-commerce offerings and price-gouging in the casual luxury sector have left plenty of money on the table for online resellers. Read More
Massive Online Followings Don’t Guarantee Engagement: PARKLU Beauty Report
When it comes to the media value of different luxury brands, Chanel is leading the list thanks to a high proportion of organic mentions by influencers, followed by Lancôme, YSL, OLAY, and SK-II. Read More
Airbnb Helps Chinese Travelers “Kidnap” Their Parents
Airbnb is the number one brand for China’s affluent female travelers—but most users of the platform are under 35. A new tactic asks them to bring their parents along. Read More
The 10 Cosmetics Brands that Dominated China in 2017
Cosmetics are a key market for luxury brands trying to reach new, younger customers. Which brands are doing the category best? Read More
Western Brands Cultivate Thanksgiving Culture in China Through Marketing Campaigns
Chinese consumers tend to be very open-minded in absorbing the customs of Western festivals such as Thanksgiving and have a lot of fun with them. Read More
Why Luxury Brands’ Approach to “Chinese Aesthetics” Fails
The Palace Museum tapes used by consumers to decorate luxury lipstick products is an example of design based on cultural references, not assumptions. Read More
