Search Results: Sephora
Young Chinese Want ‘Green’ Beauty (But Who Will Give it to them?)
Brands chasing the Chinese ‘green’ beauty market must navigate consumer aspirations, purchasing behaviors, and product definitions to find success. Read More
Fenty Beauty By Rihanna Officially Lands in China
Starting from September 3, Fenty Beauty will officially land in Hong Kong and Macau, without compromising its commitment to cruelty-free products. Read More
Try Now Buy Now: Armani Beauty Debuts Very First WeChat AR Mini Program
The cosmetics line under the Italian house Armani, in partnership with L’Oreal, was the first luxury brand to debut an AR Mini Program on WeChat. Read More
What China’s Retail Expansion and Disruption Means for Luxury Brands
The market research firm eMarketer forecast China’s retail e-commerce sales is set to grow by roughly 27 percent to reach $1.94 trillion in 2019. Read More
Will Rihanna’s Fenty Beauty Take Off in China?
Two winning weapons of Fenty — star power and its message of diversity — have appeared to gain little traction in China’s vast mainland beauty market. Read More
Strategies to Attract Beauty Luxury Consumers
Global beauty brands that want to keep up with the changes in China and get ahead of the competition should consider these strategies. Read More
Chinese Whispers: Moschino Inks Deal with JD.com, and More
The Italian luxury fashion brand Moschino widened its e-commerce reach in China by officially launching on JD.com, the country's second-largest e-commerce platform. Read More
What AI Can Do for Luxury Brands: Interview
In an experience economy, luxury brands need to understand what artificial intelligence (AI) can really do to their businesses right now. Read More
LVMH Uses WeChat to Find Luxury Sales Stars of the Future
LVMH launched a WeChat Mini Program to attract student talent interested in working in the luxury and fashion industries in China. Read More
WeChat Leads the Future of Luxury Social E-commerce with Mini Program
Should luxury brands jump on this opportunity? And how can they use it to sell effectively? Here we summarize the key points of Azoya’s latest report. Read More
