Search Results: Sephora
How Badly Will Sephora’s Customer Info Leak Damage The Brand?
Ahead of the Double 12 shopping festival, dozens of customers reported online that their personal information was leaked through Sephora’s Tmall store. Read MoreCan Harmay Take Out Sephora in China?
Whether you are an established beauty brand in China or simply eyeing the sector, Harmay is blazing a new trail in how to engage Chinese millennials. Read MoreHow Sephora Links Social Commerce and New Retail With WeChat
Sephora connects its 200+ stores with their website, app, Tmall, JD, and WeChat Mini Program to create a seamless beauty experience in China. Read MoreHow Sephora Crafts the High-end Experience In China
Sephora positions itself as the top multi-brand beauty retailer in China, we spoke with Sephora Asian president Benjamin Vuchotand to learn how they do it. Read MoreExclusive: With Sephora Event, LVMH Adds China to its Global ‘Open House’ Program
Luxury giant LVMH has chosen Sephora to host its first open house at the beauty retailer's Shanghai flagship store in October. Read MoreHow Sephora and Luxottica Will Benefit From JD.com Partnerships
As the two international retailers launch their shops on the Chinese e-commerce giant, they're set to gain several key advantages in China's online marketplace. Read MoreDigital Spotlight | Sephora’s ‘Beauty Awards’ Bring Consumer Democracy To Life
The global beauty retailer has rolled out a new mini-site that doubles as a marketing tool and valuable source of data. Read More3 Reasons ‘Purpose’ Is Today’s Hot New Marketing Trend
Luxury consumers expect their brands to take a position on social issues, and the ones that helped combat the COVID-19 pandemic are thriving. Read MoreHow Brands Can Use Nostalgia To Win China’s Wide-Open Fragrance Market
Recently, the perfume industry has begun to leverage the physiological relationship between scent and memory with great success — and the key is nostalgia. Read MoreWhat Are The Vulnerable Luxury Sectors In China?
Surprisingly, some luxury brands are scoring big in China post-COVID-19. But rising local brands in specific sectors could upend their trajectories. Read More