Search Results: Perfect Diary
Owner Of C-Beauty ‘Unicorn’ Perfect Diary Acquires Eve Lom
Yatsen Holding Ltd. just announced it was acquiring the prestige skincare brand Eve Lom. What does that mean for the company’s global prospects? Read More
Behind Perfect Diary’s Winning Cultural Collaboration Strategy
Perfect Diary is known for a nimble digital footprint — capturing Millennial and Gen Z hearts in the frenetic four years since launching. Read More
Will Perfect Diary’s Celebrity Endorsement Approach Pay Off?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Fresh, NEIWAI, and Perfect Diary. Read More
Perfect Diary Sets Sights On Luxury Dollars With New Spokesperson
Chinese domestic beauty brand Perfect Diary announced that actress Zhou Xun would be its first global spokesperson since the brand’s debut three years ago. Read More
Five C-Beauty Brands You Should Know Beyond Perfect Diary
The C-Beauty space is flooded with a host of newcomers. Here, Jing Daily handpicks five new C-Beauty brands that are loved by Chinese consumers. Read More
Perfect Diary’s New Collaboration Proves Successful Without Appropriation
On June 17, Perfect Diary released a host of exclusive makeup looks with nine famous Western makeup artists to promote their new koi fish makeup palette. Read More
Perfect Diary: Strategies For Winning The Chinese Beauty Market
Local beauty brand Perfect Diary is now a challenger to the international industry giants in China. Jing Daily looks at the strategies that got them there. Read More
How Perfect Diary’s Puppy Marketing Broke The China Internet
We analyze digital luxury initiatives from Prada, Perfect Diary, and Helena Rubinstein. Read More
How Far Can D2C Unicorn Perfect Diary Go with New Capital?
Three-year-old C-Beauty brand Perfect Diary has secured 100 million in the latest round. How far can this infusion of capital stretch the brand's reach? Read More
D2C Brand Perfect Diary is Disrupting China’s Beauty Market
How a homegrown D2C brand used disruptive marketing tactics to resonate with Chinese millennials and become a billion-dollar company in just three years. Read More
