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Search Results: Perfect Diary

  • Earnings Brief

    March Earnings: Perfect Diary Falls Short While Adidas Deals With Ye Breakup

    March 31, 2023  |   Share
    Although strides have been made in 2023, Yatsen and Adidas are realistic about their near-term growth prospects as they deal with the aftermath of 2022. Read More
  • Beauty

    Can Perfect Diary Take C-Beauty Global?

    July 20, 2021  |   Share
    Perfect Diary has dominated China’s beauty market with its community building and innovative collaborations. But will these tactics work on a global stage? Read More
  • Beauty

    Owner Of C-Beauty ‘Unicorn’ Perfect Diary Acquires Eve Lom

    March 2, 2021  |   Share
    Yatsen Holding Ltd. just announced it was acquiring the prestige skincare brand Eve Lom. What does that mean for the company’s global prospects? Read More
  • Marketing

    Behind Perfect Diary’s Winning Cultural Collaboration Strategy

    December 31, 2020  |   Share
    Perfect Diary is known for a nimble digital footprint — capturing Millennial and Gen Z hearts in the frenetic four years since launching. Read More
  • Fashion

    Will Perfect Diary’s Celebrity Endorsement Approach Pay Off?

    October 30, 2020  |   Share
    Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Fresh, NEIWAI, and Perfect Diary. Read More
  • Perfect Diary Sets Sights On Luxury Dollars With New Spokesperson

    October 20, 2020  |   Share
    Chinese domestic beauty brand Perfect Diary announced that actress Zhou Xun would be its first global spokesperson since the brand’s debut three years ago. Read More
  • Beauty

    Five C-Beauty Brands You Should Know Beyond Perfect Diary

    June 25, 2020  |   Share
    The C-Beauty space is flooded with a host of newcomers. Here, Jing Daily handpicks five new C-Beauty brands that are loved by Chinese consumers. Read More
  • Companies

    Perfect Diary’s New Collaboration Proves Successful Without Appropriation

    June 24, 2020  |   Share
    On June 17, Perfect Diary released a host of exclusive makeup looks with nine famous Western makeup artists to promote their new koi fish makeup palette. Read More
  • Beauty

    Perfect Diary: Strategies For Winning The Chinese Beauty Market

    May 19, 2020  |   Share
    Local beauty brand Perfect Diary is now a challenger to the international industry giants in China. Jing Daily looks at the strategies that got them there. Read More
  • Fashion

    How Perfect Diary’s Puppy Marketing Broke The China Internet

    April 10, 2020  |   Share
    We analyze digital luxury initiatives from Prada, Perfect Diary, and Helena Rubinstein. Read More
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