Search Results: Neiwai
China Bans Effeminate Men and Abnormal Esthetics From TV
China’s male idols are on the chopping block once again as authorities ban “sissy men” on TV. What will brands do with their pretty ambassadors? Read More
Forget Gender-Neutral Fashion. Chinese Men Want Women’s Clothes
Chinese men have turned to women’s clothes for inspiration. But can brands capitalize on this trend while the government pushes traditional masculinity? Read More
Will Instagram’s New Translation Tool Win Over Chinese Consumers?
Key Takeaways: With their focus squarely on China’s usual social media suspects of WeChat, Weibo, Douyin, Xiaohongshu, and others, global brands often dismiss Instagram as irrelevant to their Chinese marketing… Read More
What Brands Need To Know About Young China’s Surgery Boom
Unlike the West’s focus on individuality, a unified standard of beauty haunts Chinese women, so they require different messaging from Western brands. Read More
Can Beauty Save Lingerie Brand La Perla?
Italian luxury lingerie brand La Perla launched a perfume collection with beauty to follow. But will it help the brand gain young Chinese consumers? Read More
How Global Luxury Retailers Entice Chinese Shoppers
Jing Daily highlights three China-oriented solutions that have been successfully implemented by international luxury retail disruptors post-pandemic. Read More
China’s LGBT Trust Can’t Be Bought
During Pride month, Jing Daily looks at China’s LGBT community and ways for luxury to support its members. Read More
Miu Miu Connects With Gen Z By Upcycling
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms —… Read More
Are China’s “Little Fresh Meat” Idols Losing Their Luster?
Major platforms like iQiyi and Tencent are recruiting diverse faces for their competition shows. Does this mean China’s idol aesthetic is changing? Read More
How To Win The Booming Lingerie Market In China
The lingerie market in China is thriving despite the COVID-19 pandemic, but companies must follow specific consumer strategies to find success. Read More
