Search Results: McKinsey
Could Post-COVID-19 National Pride Push US Brands Out?
American brands enjoyed a long period of enrichment in China, but due to a host of reasons, local Chinese brands are now taking over the luxury market. Read More
Here’s What We Learned From COVID-19: China Ad and PR Leaders
High-level executives at multinational companies in China’s marketing and public relations industries summarize their lessons learned during the pandemic. Read More
How Fashion KOIs Bonded with Readers During COVID-19
Sales have taken a hit in China during the outbreak, but KOIs have used this moment to get closer to their fans—something fashion brands could learn from. Read More
In Luxury, Leadership is Crucial in a Crisis
Disruption, whether it comes from the virus outbreak or technology, is always trying for brands. But what gets everyone through it is leadership. Read More
How COVID-19 is Affecting London’s Emerging Designers
London has built a reputation as the home for emerging designers. Jing Daily looks at how the fashion city’s young cohort can survive during COVID-19. Read More
Is Made-To-Order The Future of Luxury Fashion in China?
As customization picks up steam in China, how should brands adopt the made-to-order mindset for their future in the market, from front end to back end? Read More
How Will China’s Luxury Fashion Market Bounce Back?
China's luxury fashion industry is struggling with the COVID-19 epidemic, but there are things brands can do to better position themselves for the future. Read More
Miu Miu Follows Prada and Launches on Tmall
Prada Group’s digital strategy in China has moved forward, first with Prada, and now with Miu Miu launching on its Tmall flagship store this week. Read More
Mia Kong On The Powerful Evolution of Fashion Media
A former fashion editor who found a new position as an influencer, Mia Kong, shares her inspiration in response to the COVID-19 crisis. Read More
Why Luxury Brands Should Dive into China’s Private Traffic Pool
By leveraging private traffic effectively, global luxury brands have lessons to learn from homegrown players in order to improve user engagement. Read More
