Search Results: McKinsey
Why China Is A Decade Ahead In Social-Driven Sales
China is a decade ahead of Western e-commerce, thanks to social shopping. But how did it get there, and what should companies in China know? Read More
How The Top Brands Are Recruiting First-Time Buyers In China
Jing Daily takes a deeper look at the luxury brands that understand how to create emotionally-connected retail to recruit young, first-time purchasers. Read More
Can A Revived China Save The Luxury Industry’s Christmas?
In a turbulent year that saw the global luxury market shrink to 2009-levels, China was the only silver lining. But can it save Christmas? Read More
The Challenge of Chinese Lower-Tier Cities for Luxury Brands
Compared to their higher-tier city counterparts, luxury consumers in lower-tier cities are interested less in bling and more in longevity and reliability. Read More
These First-Time Luxury Buyers Are Shaping The Market
Gen-Z luxury buyers are the product of China’s rising middle-class. But will this teenage generation become a golden ticket for luxury brands? Read More
What Do Low Interest Rates Mean For The Luxury Industry?
Low interest rates boost consumer confidence and even help the luxury industry because they give middle-market consumers more disposable income to spend. Read More
How Prada Put Sustainability Into Action — From Innovation To Education
Prada hosted the latest episode of Your Prada Possible Conversations at the Beijing SKP-S mall spotlighting ocean conservation. Read More
Why Brand Sustainability Is Critical in China
As sustainability has become important to Chinese consumers, Alibaba launched initiatives that safeguard the environment and create value for consumers. Read More
As Global Luxury Suffers, China Remains A Lifeline (To Some)
The post-COVID-19 economy is in decline, and lesser-known Western designer labels and premium brands with small China footprints are being hit hard. Read More
The 6 Big China Luxury Trends From 2020
To capitalize on China’s lucrative post-COVID-19 market growth, luxury brands must know the current trends. Here, six that shaped China’s consumers in 2020. Read More
