Search Results: McKinsey
Domestic Luxury Shopping is Here to Stay in China — To the Dismay of Overseas Retailers
Covid-19 put the brakes on the international tourist-shopper trend and shifted consumer buying habits in China, accelerating the domestic shopping trend. Read More
Is Topshop’s Failure in China a Fast Fashion Problem?
COVID-19 has already hurt many brands, and now it’s British fashion label Topshop’s turn. Does its failure mean fast fashion is finished in China? Read More
How To Win Over China’s New Investor Class
COVID-19 has pushed Chinese investor requirements into more impactful directions like sustainability. What else will allow brands to connect with investors? Read More
Why Is Hermès Thriving In China Despite COVID-19?
Following lockdown, Hermès enjoyed stellar sales in China after reopening. How has it been able to not only weather the COVID-19 crisis — but also thrive? Read More
Gucci, Cartier, Prada, Chanel and Louis Vuitton may still dominate fashion in China – but the new ‘Made in China’ tag is winning the hearts of local millennials
Luxury consumerism in China is undergoing a big transformation, with young consumers feeling increasingly positive towards local brands offering uniqueness. Read More
Have Chinese Beauty Consumers Changed After the COVID-19 Outbreak?
Beauty sales plummeted as COVID-19 started. Now, we are seeing growth in the sector as brands adapt fast to shifting dynamics. Read More
Why Cross-Category Marketing Works In China
Certain marketing strategies produce better results than others, and cross-category marketing is one that has done well in China. Jing Daily looks at why. Read More
Technology’s Potential to Make Your Brand Sustainable
Environmental concerns are becoming important to young Chinese consumers. But how can brands use sustainable technology to meet this emerging demand? Read More
Why US Retailers Should Follow China’s Lead After COVID-19
Considering how badly Western retailers were struggling pre-COVID-19, department stores would be wise to look at China’s “New Retail” model for inspiration. Read More
Can Voice Shopping Become China’s Favorite Retail Hack?
Voice commerce is fast becoming the future of retail, but there are still some challenges that lay ahead for this exciting technology. Read More
