Search Results: Little Red Book
Xiaohongshu Fights Fraudulent Reviews on User-powered E-commerce Platform
User-generated reviews on e-commerce platform Xiaohongshu (Little Red Book) have come under fire for being fraudulent, and the platform is cracking down. Read More
Going Deeper than the Buzz: Share the Best Lifestyles on RED
RED, or Little Red Book aims to shape itself to a “book” where everyone can write and read the world’s best lifestyles at their fingertips. Read More
Top 3 Predictions for 2018’s ‘Singles’ Day’ Shopping Extravaganza
More players, more choices – travel packages and theater tickets are expected to be popular – and more involvement of physical stores. Read More
Luxury Is Love for Millennial Parents’ Little Darlings
China's high-end kidswear market has huge potential, especially for those who understand how affluent young Chinese parents shop. Read More
Sparkling Wine is Popping the Chinese Preference for Red
Sparkling wine imports grew 33 percent in 2017 after some surprising developments on Chinese social media. Read More
Why Luxury Brands Should Care About Chinese E-commerce Social Media Platform Redbook
Luxury brands should care about Redbook, China's e-commerce social media platform, in which users post organic content about luxury purchases every day. Read More
Trending in China: These Videos of Brand Ambassadors Reading Books Are Hugely Popular in China
Today in China, people are buzzing about videos of brand ambassadors reading books and "husband resting rooms" in a high-end mall in Shanghai. Read More
How China’s ‘Little Fresh Meat’ Give Luxury Brands a Big Boost
'Little Fresh Meat,' the handsome young men in ad campaigns for women's products, are a growing phenomenon in China as brands aim to leverage their sex appeal. Read More
Little Jetsetters: Chinese Travelers Take Their Kids Abroad at a Growing Rate
The rate of Chinese children heading abroad skyrockets as touring as a family remains popular among Chinese travelers. Read More
How Qunar’s CEO Built China’s Largest Travel Booking Site From Scratch
“In China, you can be the all-star player because there is a lot of infrastructure shortage,” says the CEO and founder of the "Kayak of China." Read More
