Search Results: Little Red Book
Why Luxury Brands Must Redefine Their Views on Diversity and Sustainability in China
From the perception of many Western luxury leaders, China seems uninterested in sustainability and diversity. But is this accurate? Read More
Valentino CEO Jacopo Venturini On Redefining Luxury in a Changing China
Jing Daily recently spoke with Valentino's new CEO to discuss the luxury brand's China strategy and what we can expect in the year ahead. Read More
Why Western Luxury Brands Must Catch Up to the New China Playbook
Western luxury brands have increased their China presence, but there will be more catching up for them to do once Chinese Gen-Z consumers fully emerge. Read More
Luxury’s Post-Pandemic Playbook
When brands want growth, they are tempted to expand distribution and promote items. But a better idea is to follow the post-pandemic luxury playbook. Read More
Consumers Don’t Hate Your Brand, They’re Just Bored
One of the greatest challenges facing luxury brands today is the pressure to push the envelope in their marketing efforts to tap millennials and Gen Z. Read More
How One Indie Luxury Brand Conquered The China Market
As China started becoming familiar with DTC brands, the American luxury label Senreve entered its market, bringing with it a perfect plan for success. Read More
Are You Prepared For The New Luxury Trends Of 2021?
Leading new market changes is the key to luxury brand survival. As such, here are the important luxury trends to watch for in 2021. Read More
How Kering Delivered Its Heritage With Gen-Z Audiences
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Caudalie, VERO MODA, and Kering. Read More
Douyin, Kuaishou, Red, Bilibili: Where to Promote Your Brand in China Besides WeChat?
Where should you promote your brand in China? We review Douyin, Kuaishou, Little Red Book, and Bilibili to help you pick the right one for your brand. Read More
Key Takeaways from BCG x Tencent 2020 China Social Retail Playbook
The BCG and Tencent’s recently published whitepaper, “2020 China Social Retail Playbook,” reveals the increasing popularity for Social Retail in China. Read More
