Search Results: Li Jiaqi
Aimer Is Heating Up China’s Lingerie Market
China’s lingerie sector has birthed another name to know: the Beijing-based conglomerate Aimer, whose IPO is predicted to raise around 117 million. Read More
Four Strategies for Selling Pearls to Chinese Millennials
While China is the largest global producer of cultured pearls, convincing its vast millennial market to wear them has been another story. Read More
How Brands Gear Up For This Year’s Holiday Season In China?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Florasis, Tiffany, and Dior. Read More
“Debutante Style” Proves China Has Mixed Feelings About Luxury
Chinese netizens are chastising a new “debutante style” as flexing over owning luxury items. How, then, will luxury brands’ Gen-Z strategies be affected? Read More
Top Livestreamer Viya Launches Her Own Collection
Viya’s swift move into designer fashion makes her stand out among the sea of Taobao apparel sellers, and also opens doors for international collaborations. Read More
5 Tips For Choosing The Best KOL Livestreamer
Choosing the right KOL livestreamer can be tricky for brands working in China, but these five tips can help you find the best fit. Read More
Has Livestream Selling Peaked in China?
The total turnover and gross merchandise value of the top Chinese livestreamers plunged in July. What’s it mean for the future of livestream selling? Read More
Will Virtual Livestreamers Replace Humans In China?
Virtual livestreamers have done well with anime and gaming-loving Gen Zers on Chinese e-commerce platforms. But can brands leverage this new medium? Read More
Will CEO Livestreaming Work For Luxury Brands?
Some CEOs of major Chinese businesses are now hosting livestreaming sessions, but could this work for Western luxury brand CEOs as well? Read More
What Brands Need to Know Before Livestreaming in China
A virus remedy for luxury brands during recent fashion weeks, can livestreaming extend beyond runways to provide them with a new sales platform? Read More
