Search Results: Li Jiaqi
How Coperni Bagged Superstar Maisie Williams for Its First Collaboration
Despite launching just three years ago, Coperni already has an IT bag. And now, its collaboration with Maisie Williams is about to take over China. Read More
How Viya & Austin Li Won Singles’ Day
The big winners of this year’s Singles’ Day in China were its livestreamers. But can they also help luxury brands? Read More
Why China’s Shopping Festivals and Holidays Are Key For Fragrance Brands
Holidays such as Qixi offer compelling opportunities for overseas fragrance brands to create special offerings for Chinese consumers. Read More
How Canada Goose, Moncler, & Bosideng Created A Puffer-Oligopoly In China
China’s $18 billion down apparel market is dominated by Canada Goose, Moncler, and homegrown conglomerate Bosideng — but for how long? Read More
Hedi Slimane’s Celine Is Riding High in China — For Now
After three years under the helm of creative, artistic, and image director Hedi Slimane, CELINE experienced double-digit growth, driven by Chinese Gen Zers. Read More
10 Truths Brands Should Know About Livestreaming in China
E-commerce livestreaming has evolved into a large part of China’s e-commerce sector. But what questions should brands ask before they start livestreaming? Read More
Can Top Livestreamers Austin Li & Viya Pitch Indy Chinese Designers?
Well-known livestreamers Austin Li and Viya have millions of followers and huge online clout. Now they’re trying to help Chinese independent designers. Read More
Is China Killing off its “Little Fresh Meat”?
Luxury’s ambassadors are often called “Little Fresh Meat.” But if China has its way, there could be a shift away from these feminine-looking stars. Read More
Aimer Is Heating Up China’s Lingerie Market
China’s lingerie sector has birthed another name to know: the Beijing-based conglomerate Aimer, whose IPO is predicted to raise around 117 million. Read More
Four Strategies for Selling Pearls to Chinese Millennials
While China is the largest global producer of cultured pearls, convincing its vast millennial market to wear them has been another story. Read More
