Search Results: Kuaishou
The Logic of Livestreaming in China Is Changing: What Does It Mean for Luxury?
Despite the clear opportunity for brands to leverage livestreaming e-commerce, the nature of the format is changing rapidly Read More
After Kris Wu, Louis Vuitton Picks New China Ambassadors
Louis Vuitton has appointed Chinese boy band Teens in Times as its new ambassadors. Will this inject fresh energy into its China business? Read More
British Label A-COLD-WALL* Launches First-Ever Store in China
A-COLD-WALL* is opening its first store in China in Beijing's Taikoo Li mall. Will the move help the streetwear brand capture the domestic market? Read More
Liu Genghong Is the Face of China’s Hottest Trend, Workout Livesteams
Singer Liu Genghong has emerged as the new face of China's fitness livestreaming trend, with 64 million followers on Douyin and a collaboration with Fila. Read More
4 MCNs You Need to Know in China
Behind every successful KOL, there stands a mighty MCN company. How can international luxury brands leverage these agent-led businesses to generate sales? Read More
Bulgari Takes the Lead With 520 Valentine’s Day Celebration
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
App Watch: Alibaba Introduces Taibang Into the Social Commerce Space
Tech giant Alibaba is testing a new social commerce app called “Taibang.” Could it pose a threat to Xiaohongshu? Read More
Forget Short Video, “Medium-Form” Video is China’s Latest Brand Battleground
The rise of short video platforms has boosted the visibility of top creators and made the format irresistible for brands angling to capture global Gen Z. Read More
China’s One Trillion Yuan Sleeping Economy
With China’s sleeping economy expected to exceed one trillion yuan by 2030, wellness looks set to become a vital aspect of the luxury sector. Read More
Does Decentralized Commerce Have a Future in China?
China’s Web3 environment is shaping up to be a very unique place, meaning its application for e-commerce is likely to differ from that in western countries. Read More
