Search Results: Kuaishou
The Great Resignation? Fashion CEOs And Creative Directors That Exited In 2022
Prada, Adidas, and Gucci are just a few of the companies that have shaken up their leadership teams this year. Can you keep up with who’s gone where? Read More
What China’s Cross-Platform Livestreaming Freedom Means For Luxury
Top anchors can now freely move between China’s live e-commerce platforms. How will the groundbreaking move benefit brands? Read More
Big Tech Has Seen The Potential Of China’s Web Novels And Short Dramas. When Will Luxury Follow Suit?
ByteDance, Baidu, Kuaishou, and Xiaomi are venturing into web novels and short dramas to realize a new monetization model. Brands should take a leaf out of their book. Read More
LV Campaign Taps Messi And Ronaldo As Qatar World Cup Kicks Off. Should More Luxury Brands Get In The Game?
The FIFA World Cup has just kicked off in Qatar, and China’s obsession for the sport represents a goal that luxury brands can’t afford to ignore. Read More
Bilibili Joins Double 11’s Livestreaming Sales Battle
Video sharing platform Bilibili just launched a new livestreaming function in a bid to revamp its loss-making business. But is it too late? Read More
Jing Daily’s Guide To Luxury At Paris Fashion Week
How does China feel about traveling back in time to the year 2000? Jing Daily examines the trends and brands that dominated Paris Fashion Week. Read More
Could China’s ‘Micro Variety Show’ Trend Be Luxury’s Next Big Thing?
As young viewers and sponsors alike migrate to short video platforms, Zhihu is taking a new approach to entertainment by launching three mini reality shows. Read More
Louis Vuitton’s Cultural Strategy Behind Its Spin-Off Show In Aranya
Louis Vuitton's menswear spin-off show in Aranya achieved record viewership for the luxury industry, proving the prowess of the house's local strategy. Read More
A Guide To China’s Top Livestreaming Apps
The growing popularity of livestreaming apps in China points to social e-commerce as the new e-commerce. Here’s why the KOL-to-sales interest model works. Read More
Isetan Becomes the Next Victim of China’s Challenging Retail Landscape
Isetan, formerly known as one of the trendiest department stores in Asia, is closing two locations in China. Does this spell a bleak future for retailers? Read More
