Search Results: Gucci
From Gucci’s Sims 4 Collaboration to Louis Vuitton’s Earphones, How to Win Over Millennials and Gen Zers
From collaborations to creating new, more relevant products, luxury brands are on the hunt to winning over millennials and Gen Zers. Read More
How Gucci, LV Leveraged China To Survive COVID-19
Luxury brands that are staying afloat in China integrate both online and offline journeys and provide consistent experiences via omnichannel strategies. Read More
Gucci, Cartier, Prada, Chanel and Louis Vuitton may still dominate fashion in China – but the new ‘Made in China’ tag is winning the hearts of local millennials
Luxury consumerism in China is undergoing a big transformation, with young consumers feeling increasingly positive towards local brands offering uniqueness. Read More
Gucci, Prada And More Struggle On Douyin
As global luxury brands launch on new social platforms, like Douyin, the importance of creating a winning brand strategy for each new platform is a must. Read More
Gucci Launches on Douyin in Play to Reach Chinese Millennials
Luxury leader Gucci announced it will follow Prada and launch a media channel on the short video app platform Douyin, the Chinese answer to TikTok. Read More
Gucci Keeps Kering’s First-Half Earnings High — But for How Long?
Gucci keeps Kering’s first-half 2019 earnings high — but for how long? Is Kering’s latest growth spurt soon to taper off? Read More
Learning from Gucci’s Wild Success with Millennials and Gen Z
Gucci is on track to become the largest luxury fashion brand in the world if its growth trajectory continues at its current pace. Read More
Can Gucci Find a Market for their Bizarre Brand of Beauty?
While Gucci’s Hollywood-cum-Punk aesthetic is likely to appeal to the general public, will it help the brand develop a global luxury beauty business? Read More
Is Kering Putting All Its Eggs in a Gucci Basket?
Even though Kering Group has the star brand Gucci, some clouds are clearly gathering on its sky and they raise tough questions. Read More
Gucci? Montblanc? What Luxury House is Winning China’s Digital Game?
Cartier and Bvlgari are leading fellow luxury brands in terms of digital capability in China, according to a new report published by Gartner L2. Read More
