Search Results: Gucci
Gucci? Montblanc? What Luxury House is Winning China’s Digital Game?
Cartier and Bvlgari are leading fellow luxury brands in terms of digital capability in China, according to a new report published by Gartner L2. Read More
Chinese Whispers: Gucci Cuts Prices Following Louis Vuitton’s Lead, and More
Italian luxury brand Gucci was the second big name to lower its retail prices in China this week, in response to recent tax cuts by the Chinese government. Read More
Gucci, Chanel, and Dior Lead on Chinese Social Media: PARKLU Report
A new luxury industry report reveals that Gucci, Chanel, and Dior are leading the way when it comes to generating awareness and engagement on Chinese social media channels. Read More
Chinese Gucci Fans Divided Over “Horror Movie” Runway Show
Some were put off by the inclusion of fake heads and baby dragons, while others admired the innovation. But can Gucci cater to both meme-loving millennials and those looking for… Read More
2017 in Review: Gucci’s Smart KOL Strategies in China
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci uses to promote sales in China. Read More
Gucci CEO Marco Bizzarri on Why Consumers Are “Feeling Gucci”
Marco Bizzarri, Gucci's CEO, talked about how he led the brand to make the spectacular turnaround and sustain the uptrend, at the WWD CEO Summit. Read More
Trending in China: Chinese Government Report Says Gucci Bags Failed Quality Test
According to a government report, the bags of many luxury brands, including Louis Vuitton and Gucci, have issues with quality. Read More
Kering Posts Record First-Half as Gucci Woos Chinese Millennials
The French luxury group is celebrating revenue growth as its brands benefit from a sharp rise in spending in the Asia Pacific region and Western Europe. Read More
Why Gucci’s New Travel App is Poised to Win Over Chinese Luxury Consumers
Gucci's new travel app has the potential to become a powerful marketing tool that taps into the explosion in Chinese outbound tourism. Read More
Gucci Now Lets Consumers in China Shop Its Collections Online
The fashion brand has a strong digital presence in China already, but now Chinese shoppers can make purchases directly through its official online boutique. Read More
