Search Results: Coach
How Coach’s US$2.4 Billion Kate Spade Deal Could Boost Its Market in China
The deal by American accessories designer Coach to acquire rival Kate Spade for $2.4 billion will likely have a strong impact on the market in China. Read More
Coach’s Tmall Shop Closes as Luxury Brands Turn to WeChat Sales
With its official Tmall shop shuttered, accessible luxury brand Coach is one of several labels turning their focus toward WeChat e-commerce. Read More
China’s Middle Class: the Savior for Coach’s Flagging Sales
Coach may be struggling in the North America market, but China's accessible luxury boom is still a significant source of growth for the American brand. Read More
Coach’s Stuart Weitzman Acquisition Could Boost China Sales
With a savvy social strategy and strong presence on the mainland, American accessible luxury brand Coach is poised to deliver China expertise to its newly acquired footwear label. Read More
Coach And Clarins Earn Top Marks For Standout WeChat Prowess
A new report by L2 examines the social media aptitude of top international prestige brands across 15 different platforms, which include microblog giant Sina Weibo and mobile rising star WeChat. Read More
Coach’s ‘Hot Mom’ Brand Status Propels Robust China Growth
Classic American leather goods and lifestyle purveyor Coach may be in a North American slump, but its youth-centered branding efforts in China have given it a new edge and strong… Read More
Michael Kors Hot On Coach’s Trail In China
As major luxury brands like Gucci put the brakes on their China expansion efforts in 2013, taking a more wait-and-see approach to new store openings, Michael Kors continues to plow… Read More
Jing Picks: Coach x Jennifer Yan China Exclusive Handbag
Premium American brand Coach, which currently looms large in China's "affordable luxury" segment, continues to show a knack for marketing in what has become one of its critical global markets. Read More
Luxury Briefs: Goyard In Shanghai, Bulgari In Beijing, Coach On WeChat
A roundup of recent brand news, from Bulgari's snakes descending on Beijing to a special Goyard craftsmanship event in Shanghai, and Coach getting interactive on WeChat. Read More
Coach Set For China E-Commerce Launch: Is It A Game-Changer?
To explain the benefits of its online store, Coach included "10 reasons" consumers should shop online rather than offline, even when items are priced similarly. Read More
