Search Results: Coach
Coach’s New Campaign Flopped With Ambassador Jeremy Lin
Coach debuted its spring 2021 presentation by inviting basketball player Jeremy Lin as ambassador. The Ad was criticized "Tasteless" by Chinese Netizen. Read More
China’s “Quality Crackdown” Puts Coach, Tory Burch in Crosshairs
This kind of crackdown, which predominantly targeted American brands, is common for foreign brands in China around times of high international tension. Read More
Coach Hopes Third Time is a Charm on Tmall
Set to kick off in December 2019, Coach’s third Tmall launch will be part of a promotional push on the platform’s luxury channel, Tmall Luxury Pavilion. Read More
Versace, Coach & Givenchy: Measuring the Gravity of the China T-Shirt Controversy
Jing Daily measures the gravity of the Versace, Coach, and Givenchy T-shirt controversies in China, and why such cultural missteps keep on happening. Read More
How Coach’s US$2.4 Billion Kate Spade Deal Could Boost Its Market in China
The deal by American accessories designer Coach to acquire rival Kate Spade for $2.4 billion will likely have a strong impact on the market in China. Read More
Coach’s Tmall Shop Closes as Luxury Brands Turn to WeChat Sales
With its official Tmall shop shuttered, accessible luxury brand Coach is one of several labels turning their focus toward WeChat e-commerce. Read More
China’s Middle Class: the Savior for Coach’s Flagging Sales
Coach may be struggling in the North America market, but China's accessible luxury boom is still a significant source of growth for the American brand. Read More
Coach’s Stuart Weitzman Acquisition Could Boost China Sales
With a savvy social strategy and strong presence on the mainland, American accessible luxury brand Coach is poised to deliver China expertise to its newly acquired footwear label. Read More
Coach And Clarins Earn Top Marks For Standout WeChat Prowess
A new report by L2 examines the social media aptitude of top international prestige brands across 15 different platforms, which include microblog giant Sina Weibo and mobile rising star WeChat. Read More
Coach’s ‘Hot Mom’ Brand Status Propels Robust China Growth
Classic American leather goods and lifestyle purveyor Coach may be in a North American slump, but its youth-centered branding efforts in China have given it a new edge and strong… Read More
