Search Results: Birkin bag

This week, a photo of China's new first lady wearing a dark trench coat and toting a leather handbag went viral on Sina Weibo, as users speculated on the brand of the bag. Read More

As the battle rages on between high-end and high-street brands in mainland China and Hong Kong, one ongoing trend to watch is the success of so-called "accessible luxury" or "affordable luxury" brands in the market. Read More

With China surpassing the United States last year to become the world's second-largest luxury market, Chinese luxury consumers have become industry darlings. However, it's no longer just the top European luxury brands who have their sights set on these buyers. Read More

As a result of the fast-paced development of China's eastern coastline and special administrative regions, only recently have major luxury brands made it to the country's vast interior region, where a number of second- and third-tier cities remain relative blank slates. Since so many companies are only reaching these areas now, the spread of luxury brands in China has become a regular news story. This has only intensified over the last year, as formerly free-spending Japanese and American customers have thought twice about luxury goods while emerging customers in places like the BRIC countries and relatively fast-growing economies like Vietnam become more regular (and brand-loyal) buyers. Nonetheless, the luxury sector is still experiencing only modest growth one year on from the onset of the global economic slowdown despite their best efforts at wooing new customers. Read More

The luxury brand Chanel simply refuses to go digital. But with limited stores in China, how much longer can this strategy keep working? Read More

Paris Fashion Week Spring 2021 made clear that livestreaming and watch parties are the foolproof way to capture audiences in China. Read More

With Chinese consumers largely glued to livestreams and television programs and films at home, brands have been thrust into the country’s digital sphere. Read More

Fifty percent of luxury brands won’t make it through the pandemic. The ones that fail will charge a lot but won’t offer value through their in-store experiences. Read More

With the rise of online shopping in China, it’s become increasingly important for global luxury brands to form a partnership with an e-commerce company. Read More

Birkin handbag maker Hermès sales fell by 7.7% in the first quarter as the coronavirus outbreak forced it to close stores across the world. Read More