Search Results: Birkin bag
Demographic Trends Shaping Luxury in China
In a highly segmented market like China, luxury brands particularly need to understand the value of every consumer category. Read More
How Art Saves the Malls — Lessons from China
China in the 2010s was the perfect playground for luxury brands to experiment with touring exhibitions which mixed art and high-end fashion. Read More
The Hermès Way: From Saddles to Sino-Markets
The brand's history provides insight into how Hermès has managed to become more successful than other luxury brands in China. Read More
Luxury Retailers Curate Sales to Battle Shoppers’ Fatigue
Despite breaking sales records yet again, there's a hint that Chinese consumers grew weary of navigating all the Singles' Day deals. Read More
Luxury Brands Doubled Down on Singles’ Day, and Succeeded
As Singles’ Day has evolved and the Chinese luxury market has bloomed, the presence of, and approach taken by luxury brands have changed significantly. Read More
The Hot Chinese Blogger Playbook: Winning Over Fans
Many bloggers have garnered the trust of million fans over the years, and those fans have become the secret ingredient to their success. Read More
Hermès, Reliant on China for Sales, Posts H1 Profit Growth
Hermès posted record net profit in the first half as global sales increased. It was boosted by sales across Asia, particularly in China. Read More
It’s Official: China’s Luxury Market is Exploding, Fueled by Tesla, Apple
Skyrocketing prices for five-star hotels, top boarding schools, and rare liquors are boosting an already robust Consumer Price Index (CPI) for luxury goods in China. Read More
Upscaling of Sneaker Brands Threatens Luxury Fashion
As the growth of streetwear consumption in China surpasses that of other fashion categories, the increasing exposure to urban clothing will make consumers open to the option of investing in a pair of higher-priced sneakers. Read More
Does Starbucks’ Shanghai Roastery Count as Luxury?
Between Starbucks' new coffee palace in Shanghai and the Vivienne Westwood cafe, the lines of luxury are increasingly being blurred. Read More
