Search Results: Birkin bag
Luxury Brands Doubled Down on Singles’ Day, and Succeeded
As Singles’ Day has evolved and the Chinese luxury market has bloomed, the presence of, and approach taken by luxury brands have changed significantly. Read More
The Hot Chinese Blogger Playbook: Winning Over Fans
Many bloggers have garnered the trust of million fans over the years, and those fans have become the secret ingredient to their success. Read More
Hermès, Reliant on China for Sales, Posts H1 Profit Growth
Hermès posted record net profit in the first half as global sales increased. It was boosted by sales across Asia, particularly in China. Read More
It’s Official: China’s Luxury Market is Exploding, Fueled by Tesla, Apple
Skyrocketing prices for five-star hotels, top boarding schools, and rare liquors are boosting an already robust Consumer Price Index (CPI) for luxury goods in China. Read More
Upscaling of Sneaker Brands Threatens Luxury Fashion
As the growth of streetwear consumption in China surpasses that of other fashion categories, the increasing exposure to urban clothing will make consumers open to the option of investing in a pair of higher-priced sneakers. Read More
Does Starbucks’ Shanghai Roastery Count as Luxury?
Between Starbucks' new coffee palace in Shanghai and the Vivienne Westwood cafe, the lines of luxury are increasingly being blurred. Read More
Hermès Enhances China Digital Game With Launch of First WeChat Pop-Up Store
Hermès launched its very first WeChat pop-up store to sell Apple Watch recently, further signaling its ambition to go digital in China. Read More
3 Tips for Luxury Brands Marketing on Video-Streaming Platforms in China
Given that video-streaming has proven it has staying power, here are some tips for luxury brands looking to market on video platforms in China. Read More
With Sneaker Con’s Hong Kong Debut, Sneakers Enter the Luxury Firmament
With the debut in Hong Kong of Sneaker Con, the "Paris Fashion Week" for kicks, sneakers are getting more opportunities to show off their high-end side in China. Read More
Millennials Fuel Growth for Alibaba’s Luxury Auction Platforms
From jade jewels to designer handbags, luxury goods at auction are expected to make up one-third of e-commerce sales by 2022. Read More
