Retro Renaissance: Shanghai Brand Ospop. Revives China’s “Blue Work Shirt”

First shown at the JUE NEXT GEN Photography Competition this March, the Shanghai-based brand Ospop.‘s “Blue Work Shirt” hearkens back to the traditional light blue, hard-wearing garment so ubiquitous throughout China from the 1950s through the 1970s. Updated with a more modern cut and details like screen-printed logos and slogans on the back and red accents under the sleeves, the new shirt, a collaboration with the Chinese multi-media artist Tian Yuan (田源), joins other retro Ospop. products like the classic updated “Liberation” shoe (解放鞋) and bags.


Fashion, Market Analysis