Bosideng’s first overseas flagship store in London.
“The majority of Chinese consumers still prefer Western brands and products over local ones. … With so many Chinese traveling abroad, if they go to New York’s Fifth Avenue, Paris, Milan and they see your store, it would help your sales and help brand recognition.”
-Julie Sun, vice-president for corporate strategy and investor relations of Chinese fashion retailer Bosideng on its planned acquisition of an 80-store UK apparel chain.
