Quote Of The Day: Bosideng Goes West To Go East

Bosideng's first overseas flagship store in London. (Reuters)

Bosideng’s first overseas flagship store in London.

“The majority of Chinese consumers still prefer Western brands and products over local ones. … With so many Chinese traveling abroad, if they go to New York’s Fifth Avenue, Paris, Milan and they see your store, it would help your sales and help brand recognition.”

-Julie Sun, vice-president for corporate strategy and investor relations of Chinese fashion retailer Bosideng on its planned acquisition of an 80-store UK apparel chain.