Prada Teams Up With Chinese Artist Yang Fudong For “First Spring”

Black-And-White Film Follows Trend Of Fashion Houses Heading To Shanghai For Inspiration

Image courtesy Prada/Yang Fudong

Image courtesy Prada/Yang Fudong

It seems that Shanghai is becoming the go-to spot for the world’s top fashion brands, not only for new customers but for inspiration as well. Last month, Karl Lagerfeld held his “Maison d’Arts” show at the new Chanel boutique in Shanghai’s historic Bund, and David Lynch used the city as the backdrop for his recent Lady Dior ad campaign.

This week, Prada released a short film made in partnership with the Chinese contemporary artist Yang Fudong, one of the country’s most renowned photographers. For the film, “First Spring,” Yang employs the stark black-and-white aesthetic employed in his epic five-part film, Seven Intellectuals in a Bamboo Forest (2003-2007).

The film can be viewed on the Prada website, Youtube, or Youku.


Art & Design, Fashion, Market Analysis