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    Jing Daily's China Luxury Brief: September 27, 2013

    Welcome to Jing Daily‘s China Luxury Brief: the day’s top news on the business of luxury and culture in China, all in one place.
    Shanghai's free-trade zone is on the horizon.

    Welcome to Jing Daily‘s China Luxury Brief: the day’s top news on the business of luxury and culture in China, all in one place. Check out today’s stories below:#

    Shanghai's free-trade zone is on the horizon.

    — BUSINESS & FINANCE —#

    The Shanghai free-trade zone blueprint has been unveiled.#

    "For foreign companies in China, the plan held out the promise of a much more open business environment." (FT)

    Wang Jianlin eyes Four Seasons and smaller boutique hotel chains in hunt for a U.S. management company.#

    The foray into the international market is "also about taking experience of the China market overseas to try to get the best of both worlds,” says one expert. (Bloomberg)

    Luxury flat construction still booming in Hong Kong.#

    Even though the high-end residential market has been hit by government cooling measures, there's still major incentive to build. (SCMP)

    — CULTURE —#

    Highlights from Beijing Design Week 2013's Dashilar Design Hop.#

    "Dashilar is arguably the centre of Beijing Design Week." (Time Out Beijing)

    — FASHION —#

    The rise of discreet luxury is global,#

    as the middle class in China in particular looks with disdain on conspicuous consumption. (Marketing)

    — LIFESTYLE —#

    The new marketing tool for luxury car brands? Museums.#

    While BMW has opened an "experience center", Mercedes-Benz has announced it will be building an entirely new museum in Beijing. (China Real Time)

    Meanwhile, Peugeot Citroen opts to gift its customers with wine and perfume.#

    French wine and perfume, that is, "sending the message that a country that produces such fine luxuries must also make good cars." (Bloomberg Businessweek)

    Fine wine didn't sell so well during this year's Mid-Autumn Festival.#

    It looks like only mid-range mooncakes made it past austerity measures fairly unscathed. (The Drinks Business)

    Premium Diageo-owned spirits website Alexander & James stocking#

    baijiu.#

    As part of Diageo's push to market Shui Jing Fang abroad, it's selling the Chinese spirit on a website that serves only the UK and Germany for now. (Digital Journal)

    — TECH —#

    Instead of buying the gold iPhone, some Chinese owners opt for a gold case.#

    Not very much evidence that this is a real trend yet. (SCMP)

    Can translation apps help non-Chinese speakers read Sina Weibo posts?#

    Unlikely. Good luck with all the slang. (WSJ)

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