Welcome to Jing Daily’s China Luxury Brief: the day’s top news on the business of luxury and culture in China, all in one place. Look below for the top stories for December 18, 2013.#
"This year, the mobile app emerged as a vitally important platform for digital marketing in China, and we’ve been keeping track of what brands have been up to on it all year. As 2013 progressed, the number of campaigns and new brands on WeChat grew, as did the number of new marketing innovations used on it."
"Gucci separated its mainland China operation from its Hong Kong office at the beginning of last year. The Shanghai office has taken charge of operating in markets in Macau and Taiwan, while Hong Kong is currently only responsible for operations in the special administrative region alone."
"Even Hong Kong and China show big differences in their preferences. In China, consumers want something that is 'rich' in taste — visually strong and visibly branded. In Hong Kong, on the other hand, consumers like clothing that is a little bit more subtle with details and more contemporary. And they enjoy more washes, Pun added."
"China’s housing prices keep on keeping on. The same can’t be said for the country’s property developers."
"China's Wanda Cinema Line Corp. is expanding its partnership with IMAX Corp., signing on 80 new IMAX theaters in a deal that would make China the big-screen company's largest market."
"One year of the horse product that’s likely to be heavily aimed at gifting is Davidoff’s set of limited-edition cigars. While most Chinese New Year products have embraced the color gold so far, Davidoff has chosen the other most auspicious Chinese color for its wooden lacquer box—red."
"The world has been running a global chocolate deficit for a few months now, gobbling up more cocoa than Africa, which produces the vast majority of the world’s supply, can produce. And that’s likely just the beginning of the problem."
"But if you didn't make it to PAMM during Basel, don't go to pieces. You can revel in the stunning building's airy architecture for decades to come. And world-class exhibits by the likes of Chinese über-artist Ai Weiwei will remain on display well into the New Year just like the many other marquee museum and private collection offerings that debuted around town during Basel week."
"In 2012, Asia Pacific and North America were the driving forces behind wealth growth across the world and are today the most exciting markets for superyacht owners and charterers; for entirely different reasons. While America is re-emerging and responsible for a lot of movement in the brokerage market, China is still in an embryonic state in regards to superyacht demand - but the demand is there nonetheless."
Given the ascent of China, which is still hurtling down the track to become the world’s largest economy, it’s due time to consider the topic from an eastern viewpoint. I asked Doug Schiff, Executive Creative Director of Ogilvy Beijing, and a colleague of mine during his BBDO days in the US, to comment on present differences and the future outlook for Chinese agencies.