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    CHINA NEWS BRIEF: 6 March 2024

    ChenPeng presents at Paris Fashion Week; Louis Vuitton, Miu Miu unveil pop-ups; Mschf, Goldwin expand in China.
    A garment from ChenPeng's show at Paris Fashion Week. Photo: ChenPeng
    Jing DailyAuthor
      Published   in News

    ChenPeng presents at Paris Fashion Week#

    ChenPeng unveiled its new 2024 Fall/Winter collection at Paris Fashion Week on March 1. The collection, themed around red and black, reflects the designer's inner world through bold silhouettes inspired by Jingdezhen ceramic culture, particularly the classic ceramic forms of the Song, Ming, and Qing dynasties. Three-dimensional floral elements celebrate the strength and fragility of life.

    Louis Vuitton opens pop-up bar in Shanghai#

    Louis Vuitton recently opened the LV Club limited-time evening bar space at Zhang Garden in Shanghai, and invited the Beijing-based bar Hide & Seek to take over. It is reported that Hide & Seek has designed 12 new cocktails inspired by LV’s products or stories. In addition, consumers can listen to vinyl records, experience virtual reality games, and participate in a series of related cultural, artistic, musical, creative, and screening activities. The limited-time bar will be open until March 10.

    Miu Miu unveils pop-up in Shanghai#

    Miu Miu announced the opening of its third Miu Crew pop-up store at Shanghai’s Iapm Mall. The store features the brand's 2024 Spring/Summer clothing and accessory collections. The pop-up store runs until March 10, and will then move to the Hyundai Department Store in Seoul, South Korea.

    Mschf lands in China#

    New York creative studio Mschf recently announced its entry into the Chinese market through its WeChat official account and Xiaohongshu platform. Mischf, founded in 2016 by 12 members, is known for its playful reinterpretations of products from major brands or IPs. The brand regularly releases various products in limited quantities.

    Goldwin unveils China JV#

    On March 1, Japanese outdoor group Goldwin announced a partnership with Suzhou Vision Retail Limited Company (SGAR) to establish a joint venture in China. The new entity, with Goldwin holding 65% and SGAR holding 35%, will focus on producing and selling Goldwin brand products, aiming to accelerate the business' expansion in the Chinese market.

    Mac holds makeup show in Shanghai#

    Mac launched the Mac Mega Bullet Modern Makeup Show at the Shanghai Postal Museum on March 1. The event showcases 35 silky new shades of trendy makeup artistry. Brand ambassadors Amber Liu, actress Zhang Tian’ai, actress Zhao Zhaoyi, singer Yu Zhen, and performance artist Lian Longqing attended the event.

    Dior dialog event delves into womanhood#

    Ahead of International Women’s Day, which falls on Friday, the Chinese edition of T magazine partnered with Dior to host an offline dialog event titled “Woman for Women: Here and Beyond” in Shanghai on March 4. The event featured discussions with five influential women from various industries including the media, arts, film, sports, and literature. The participants comprised Chen Luyu, actress Wang Ziwen, artist Zhou Li, Olympic champion Zhang Hong, and screenwriter Amei, sharing their experiences and knowledge.

    Belle Fashion Group applies for Hong Kong IPO#

    Belle Fashion Group recently submitted an IPO application to the Hong Kong Stock Exchange. Bank of America Securities and Morgan Stanley are the joint sponsors of Belle Fashion’s IPO. According to the prospectus, for the nine months ended November 30, 2023, the company’s revenue was $2.48 billion (16.1 billion RMB), a YoY increase of 12.8%; net profit was $$323.08 million (2.1 billion RMB), a YoY increase of 92.7%. According to data from Frost & Sullivan, in terms of retail sales, Belle Fashion has maintained its leading position in China’s fashion footwear market for more than 10 consecutive years. The largest fashion footwear company in China, Belle Fashion’s market share in the country increased from 11.2% in 2020 to 12.3% in 2022.

    SMCP posts slowing revenue growth#

    French fashion group SMCP, the parent company of fashion brands Sandro, Maje, Claudie Pierlot, and De Fursac, has announced its full-year performance data for 2023. Sales increased 4% YoY to $1.35 billion (€1.23 billion) according to fixed exchange rates. However, net profit plummeted to $12.10 million (€11 million), prompting the company to intensify efforts to enhance its brands and control costs. Regionally, although sales trends in China were lower than expected, strong sales were reported in Hong Kong, Macau, Singapore, and Malaysia.

    Panerai names China comms head#

    Swiss luxury watch brand Panerai announced that Angela Zhou has assumed the role of Market and Communications Director for Panerai China starting March 1. Previously, she worked in media and public relations companies and gained experience in the marketing and public relations departments of Bottega Veneta and Rimowa brands.

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