From fashion to jewelry to hospitality, a wide spectrum of luxury brands have enlisted Chinese contemporary artists to help boost their prestige in China. At the head of this trend in the wine industry is Hong Kong-based company Pont des Arts, which recently unveiled a collection of bottles featuring works by mainland contemporary artist Yue Minjun.
The company’s 2012 “Wine & Art” collection launched on June 13 includes two separate sets of bottles with six works showcasing the leading Chinese painter’s signature smiling faces. A set of Bordeaux will feature a bottle of Sauvignon Blanc, Rive Droite, and Lalande-de-Pomerol, while a Burgundy set will hold a Côte de Nuits-Villages, Nuits-Saint-Georges, and Meursault. In addition, the company released “Infinity” a 40-year-old Cognac XO Fine Champagne with Yue’s 2009 Snake.
The partnership kicked off when Pont des Arts co-founders Arthur de Villepin and Thibault Pontallier saw Yue’s exhibition at Fondation Cartier in Paris in the first part of 2013. The brand previously collaborated with Chinese-French painter Zao Wou-Ki for a similar collection when the company was created in 2010.