Luxury brands are celebrating Chinese New Year in 2018 with Year of the Dog designs, unique digital marketing campaigns, and creative window displays. Common themes include red and gold color schemes, Chinese lanterns, and dogs.
With Chinese New Year falling on February 16 this year, some stores have chosen to simultaneously display lunar new year and Valentine's Day windows.
Scroll down for images of Chinese New Year window displays at high-end retail stores around the world.
The Saks Fifth Avenue's Chinese New Year windows are very auspicious in red and gold. The windows feature Stella McCartney and Valentino (left), Gucci (middle), and Prada (right). Photo: Huixin Deng
This Fifty Shades Freed window, which sits alongside the Chinese New Year windows at Saks features a red gown, creating a seamless visual transition between the two events. Photo: Huixin Deng
A window at Bloomingdale's reads "恭喜发财", which means "I wish you good fortune" in Chinese. A video in the background showcases traditional Chinese lanterns. Photo: Huixin Deng
Harbour City is a large luxury shopping mall in Tsim Sha Tsui, Hong Kong. It is part of a series of office blocks and hotels. It comprises several parts: Marco Polo Hotels, Ocean Terminal, Ocean Centre, the Gateway, and the Pacific Club Kowloon.
CentralWorld is a shopping plaza and complex in Bangkok, Thailand. It is the tenth largest shopping complex in the world and has an array of luxury fashion collections.
