Yang Mi Becomes the Face of Michael Kors’ Special Collection for Duty-Free Giant DFS
Popular Chinese actress and Estée Lauder brand ambassador Yang Mi has become the face of a special collection campaign for Michael Kors. The collection is being launched in collaboration with Hong Kong-based duty free giant DFS, and will be released exclusively through DFS stores and T Galleries on Sept 1, according to WWD. The news broke in China yesterday and Yang’s campaign shot has been trending on Weibo. Chinese netizens have appeared to like the idea of a duty free store-exclusive bag since having the bag will convey to others that its owner had traveled abroad. The bag thus becomes a way to show off not only the wearer’s purchasing power, but also the financial ability to afford international travel.
Comment from Weibo: “I love the bag and I love Yang Mi. Can’t decide which one I like more.”
Supreme and Dr. Martens New Collaboration “Shunned” on Weibo
News about luxury streetwear brand Supreme’s collaborative collection with the iconic British shoe maker Dr. Martens is trending on Weibo. The Supreme x Dr. Martens limited edition consists of three different colors of the regular Dr. Martens 3-eye shoe with an addition of the “Sacred Heart” embroidered next to the shoelace holes. The collection is due to be released on Aug 31. Chinese netizens did not seem to be impressed by the collaboration and some have commented on the post, saying that they don’t think the images of the two brands—one gothic British, the other casual American—are in harmony.
Comment from Weibo: “I don’t know about you, but I don’t like the 3-eye style Docs. I like the classic style boots better.”
People Say Cecilia Liu Suits Tod’s Brand Image
Luxury Italian leather brand Tod’s announced yesterday that Chinese actress Cecilia Liu, also known as Liu Shishi, has become the brand’s first global ambassador. A verified Weibo user who is a Hunan TV commentator compiled a collage of Liu’s campaign images from 11 of Tod’s official sites around the world in countries including Japan, Greece, Italy, Germany, Australia and Russia. Many Weibo users jumped in to comment on how proud they were to see a Chinese face in a global campaign for an internationally-renowned luxury brand. Others took a more fashion-conscious approach and said that Cecilia Liu’s low-key style in showbiz suits Tod’s elegant image really well.
Comment from Weibo: “I love Tod’s bags, I wish I could afford them.”