Search Results: millennial
Making Sense of “New China,” Where a Repressive State Meets Expressive Millennials
In “New China“ where everything is political, brands need to develop an ability to balance between political sensitivity and consumer expression. Read More
Millennials Demand Transparency From Luxury Brands
The millennial generation demands transparency and authenticity at a time when luxury is becoming more institutional, with more brands and fewer companies. Read More
What Drives the Heavy Consumption of Chinese Millennials?
The family-oriented culture allows them to spend more disposable income on luxury than the west, while their definition of luxury shifts. Read More
What Adrian Cheng’s New Investments Tell Us About Chinese Millennials
The man behind a shopping mall pioneering the intersection of art and luxury has expanded his investment portfolio to include next-generation businesses. Read More
3 Must Know Trends of Affluent Millennials In Shanghai
A report by CBNData and the Bank of China Shanghai branch reveals the behaviors of affluent millennial consumers between the ages of 23 and 28 in Shanghai. Read More
Chinese Millennials Are No Longer Interested in Pure Gold Jewelry
China's domestic gold consumption is shrinking due to a demographic shift, in which emerging millennial consumers are losing interest in pure gold. Read More
Dior Debuts Weibo Story, Stays in Lead With Chinese Millennials
French fashion house Dior has become the first luxury label in China to use the Weibo Story, a social media feature popular with millennials. Read More
Here Are the Top Tactics Chinese Lingerie Start-Ups Use to Win Over Millennials
The most innovative Chinese lingerie brands on the market are making smart moves to adapt to newfangled millennial consumption habits. Read More
Burberry Packs London Show with Chinese KOLs as It Continues Millennial Push
Chinese celebrities Kris Wu and Zhou Dongyu turned heads sitting in the front row of Burberry's London Fashion Show, signaling the brand's continued efforts to draw millennials. Read More
5 Surprising Facts About the Luxury Shopping Habits of Chinese Millennials
A new report published by Deloitte on the luxury spending habits of global millennials may debunk the stereotypes you have about the young Chinese. Read More
