Search Results: xiaohongshu
Meet The Five Chinese Fashion Influencers You Need To Know This Year
With China’s influencer market outpacing the rest of the world, who are the homegrown luxury and fashion KOLs that brands must follow? Read More
Dior Sculpts Pop-Up Out Of Ice At North China’s Ski Resort
Dior's ice sculpture has become a popular photo backdrop on Chinese social platforms, appealing to ski enthusiasts and resort visitors. Read More
Decoding 2023’s Balletcore Aesthetic Trending On Chinese Social Media
Ballerina-inspired lifestyle aesthetics are taking over global social media. How is this phenomenon influencing China’s fashion lovers? Read More
The Brands Hopping Into The Chinaverse For Lunar New Year
China’s annual Lunar New Year season is back in full swing — and with it, brands are tapping the power of the Chinaverse to celebrate. Read More
The Road Ahead: How Luxury Car Retailers In China Learned To Disrupt
Prestige car brands like Porsche and Tesla are redesigning showroom experiences by drawing inspiration from the world of luxury fashion. Read More
Barbies In Guo Pei, White Rabbit Beauty, And Monopoly Merchandise: China Collabs Of The Week
Nostalgia is the brand collaboration theme of the week, with Guo Pei partnering with Mattel Creations again, and SK-II adopting the White Rabbit candy IP. Read More
How Will Italian Gastronomy Recapture China’s Palates?
Demand for fine Italian foods in China is rising. With the nation re-opening, brands must learn how local palates impact campaigns and branding. Read More
L’Oréal Taps China’s Art Toy Frenzy In The Year Of The Rabbit
Local collectible toy IP RobbiART became a popular partner for fashion and beauty brands on their Chinese New Year marketing campaigns this year. Read More
‘Simplified Life’, Self Care and Hyperlocalization Among China’s Top Lifestyle Trends For 2023
Several themes emerged as top lifestyle trends for 2023, according to Xiaohongshu. How can brands navigate this new consumer sentiment? Read More
Chinese Guochao Brand Husenji Closes Down After 14 Years. What Went Wrong?
With traditional designs, a strong e-commerce presence, and celebrity fans, Husenji seemed to have all the keys to success. So why did it close up shop? Read More
