Search Results: tmall
The Best C-Beauty Campaigns for CNY
Jing Daily looks at five brilliant CNY campaigns from C-beauty brands and how these local names market for this traditional festival with modern twists. Read More
The Smell of Success: How Niche Perfumes Perform in China
In China, consumers are still learning about perfumes. Growth has been slow, but for niche brands, now is a great time to find opportunities. Read More
Using Red In Your CNY Campaign? Here’s How To Avoid Clichés
Luxury brands often botch their China marketing by using the culturally-loaded color red incorrectly. Yet, there are ways to use the color appropriately. Read More
Unzipping China’s Denim Opportunity
The Chinese jeans market is forecasted to reach $13.4 billion and should become the world’s largest consumer of denim clothing by 2023. Read More
The Fashion Brand China Bankrupted?
Fashion brand Manish Arora filed for bankruptcy in July, and many say China delivered its final blow. Jing Daily traces what went wrong. Read More
How Was Fendi’s Traditional CNY Campaign Judged?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Maison Margiela, Cartier, and Fendi. Read More
Asia Demand Drives Estée Lauder’s Global Performance
Better-than-expected e-commerce sales, continued demand for skincare, and a home fragrance craze in China fueled Estée Lauder’s growth this quarter. Read More
Hogan Is Poised For A Bounce In China With New Ambassador Yang Yang
Hogan has appointed male Chinese actor Yang Yang as its global ambassador. How does this partnership manifest the brand’s long-term vision? Read More
Three Top Marketing Trends for the Year of the Ox
As an uptick in COVID-19 cases threatens Chinese New Year travel, brands are scrambling to meet demand for “new” New Year’s goods and hometown products. Read More
Can C-Beauty’s YUMEE Rock the Global Make-up Industry?
Financier Wendy Yu is taking on the global beauty world with the launch of in-house C-Beauty luxury makeup line, YUMEE. Read More
