Search Results: streaming
Live-Streaming Apps Boom in China, Fuel Celebrity, Create New Stars
China's online live-streaming video apps are becoming increasingly popular among both netizens and celebrities and giving brands like L'Oreal a chance to easily reach millions of potential fans. Read More
How brands can best maximize Chinese apps Xiaohongshu, Douyin, Weibo and Zhihu
Discover the winning ‘grass rooting’ strategies for China’s four main platforms — Xiaohongshu, Douyin, Weibo, and Zhihu. Read More
Roblox runway: L’Oréal’s innovative approach to Paris Fashion Week
As more brands tailor their offerings to suit the new wave of young spenders, L’Oréal is betting on Roblox’s global power to put it big on Gen Z’s radar. Read More
From cultural clout to edutainment, China’s Xiaohongshu is the top app for Chinese travelers
How are Chinese travelers choosing where to go and what to do? For many, these answers are sourced through one app: Xiaohongshu. Read More
Backlash to ‘Lipstick King’ Li Jiaqi sparks a new trend, with Chinese brands rolling out 79 RMB deals
The 79 RMB eyebrow pencil at the center of Li Jiaqi’s latest controversy has become a source of inspiration for local brands. Read More
In a viral upset with 1 billion views, China’s top beauty anchor Li Jiaqi enrages consumers
Brands stuck with the influencer after audience outrage at his wage insensitive comments during livestream. But the debacle threatens to turn consumers away as the Double 11 shopping fest nears. Read More
Fashion’s new VIPs: Why luxury brands are courting gamers
Gamers are having their moment with an industry valued at $188 billion and growing. How are luxury brands ramping up efforts to court this new swag-hungry consumer demographic? Read More
‘Mom skincare’ — China’s maturing Gen X consumers give rise to new beauty opportunities
Gen X is a skincare and beauty-conscious generation, but the beauty industry in China offers it few options. How can beauty brands tap this opportunity? Read More
Is Baidu’s Ernie Bot the next retail super app? Luxury take note
The battle for AI supremacy heats up in China as Baidu, Tencent and others release their own chatbots. Read More
Inside NBA star James Harden’s China livestream success. Is it replicable?
The basketball player was awed when 10,000 bottles of his wine sold in under 10 seconds on a Douyin livestream. Is this a tactic other brands can follow? Read More
