Search Results: secoo
UPDATE: Luxury Stores Are Reopening In France, With No Chinese Tourists In Sight
French luxury stores are reopening, but without their biggest spenders—Chinese shoppers. So, who can they turn to now? Read More
Labor Day Shoppers Flock to the Cloud
China’s Labor Day, its first national celebration since COVID-19, marks its first steps toward recovery in the retail market, but it’s mostly online. Read More
Is this the End of Wholesale?
During the lockdown, many brands are relying on their DTC channels to maintain client relationships and sell products. Does this mean the end for wholesale? Read More
Why C-Beauty Has Become More Popular After COVID-19
COVID-19 is currently turning the beauty industry upside down, as new C-beauty brands compete with international companies for Chinese consumer dollars. Read More
Is Prada A Dark Horse In China’s E-Commerce Race?
Prada was late to the online shopping game in China, but its most recent digital steps have been ahead of the curve. What’s behind this change? Read More
Lanvin’s Tech-Minded Interim CEO Joann Cheng on the Future of Fashion
While self-quarantining in Shanghai, Fosun Fashion’s chairwoman Joann Cheng discussed with Jing Daily about her new role as Lanvin’s interim CEO. Read More
Luxury Brands Digital Marketing That Worked in China During the COVID-19 Crisis
COVID-19 demands new forms of consumer engagement, so we took a look at what digital marketing campaigns have worked for international brands in China. Read More
Former Harper’s Bazaar China Editor Ventures into Consultancy & More
The former CEO of the Trends Media Group and editor-in-chief of Harper's Bazaar China, Su Mang, has reportedly registered a consultancy company. Read More
At Paris Fashion Week, Brands Tap Online Celebrity Power
Having taken notes from other contenders this fashion season, brands are tapping into the power of Chinese celebrities and KOLs for social engagement. Read More
Lanvin Broadcasts Paris Show in VR with Chinese Partner iQiyi & More
Lanvin's FW 2020 runway show was broadcast on Wednesday, using virtual reality technology to Chinese audiences with the help of Iqiyi, a video platform. Read More
